Brian J. Baldus

TL;DR: In this paper, the authors develop and test a typology of online brand community engagement (i.e., the compelling intrinsic motivations to continue interacting with an online brand communities). And they identify 11 independent motivations and test the scale's predictive power for participation in an online Brand community.

TL;DR: In this paper, the authors demonstrate the importance of consumer marketing programs and supplier representatives in building brand identification between the manufacturer's brand and the retail frontline employee that translates into increased brand sales, while also revealing the role of rewards programs in stimulating brandspecific extra-role behaviors.

TL;DR: The authors explored the key institutional factors affecting state-level public procurement in the U.S., explores variation in the definition of contract performance, and assess the importance of multiple factors in creating procurement contracts.

TL;DR: While numerous organizations and consumers utilize interactive online marketing activities (e.g., creating discussion forums, having brainstorming sessions, and running surveys) to interact with the public as mentioned in this paper.