Quality of life (QOL) and well-being research in tourism.

I revisit my Journal of Business Research (JBR) article published in 1985 that has garnered many citations. As such, I discuss the concept of self-congruity and the stream of research that ...

Self-congruity theory in consumer behavior: A little history

Understanding relations between travel motivations and intentions is important, yet these relations may be complicated by the existence of destination-related factors, such as perceived image. The ...

Understanding Potential and Repeat Visitors’ Travel Intentions: The Roles of Travel Motivations, Destination Image, and Visitor Image Congruity:

The aim of this conceptual article is to propose a comprehensive model that explains the impact of different relational variables on tourists’ behavioral intention (i.e., revisit intention and reco...

https://journals.sagepub.com/doi/pdf/10.1177/2158244020983313

A Theoretical Framework to Explain the Impact of Destination Personality, Self-Congruity, and Tourists’ Emotional Experience on Behavioral Intention:

The aim of this article was to propose a framework based on the theory of self-congruity and on Hofstede’s uncertainty avoidance. The framework was to combine destination personality, self-congruit...

https://journals.sagepub.com/doi/pdf/10.1177/21582440211001860

Uncertainty Avoidance as a Moderating Factor to the Self-Congruity Concept: The Development of a Conceptual Framework:

Tuketici davranislari yazininda, tuketicilerin marka imaji ve benlik imaji algilamalari arasindaki uyumu ifade eden, “benlik imaji uyumu ” calismalarinin, kavramin satin alma oncesi etkileri uzerinde yogunlastigi gorulmektedir. Bu calismanin amaci benlik imaji uyumunun tuketici tatmini ve marka sadakati ile dogrudan ve dolayli iliskilerini ortaya koyarak satin alma sonrasi etkilerini belirlemektir. Arastirmada benlik imaji uyumu ve marka sadakati iliskisinde tuketici tatmininin aracilik iliskisini ongoren bir model sunulmustur. Onerilen modelin test edilmesi amaciyla, Ankara’daki universitelerin isletme Yuksek Lisans programlarinda okuyan 320 cep telefonu kullanicisi ile bir arastirma gerceklestirilmistir. iliskisel desene sahip arastirmada, anket teknigi ile veri toplanmistir. Arastirma bulgularina gore; benlik imaji uyumunun, tuketici tatminini dogrudan etkileyen bir degisken oldugu ortaya konmustur. Benlik imaji uyumunun marka sadakati uzerinde ise dolayli bir etkisinin oldugu gorulmektedir. Benlik imaji uyumunun, marka sadakatini tuketici tatmini araciligi ile etkiledigi, diger bir ifade ile tuketici tatminine yol acarak marka sadakati yaratilmasina neden oldugu belirlenmistir.

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Benlik imajı uyumu,tüketici tatmini ve marka sadakati ilişkisi üzerine görgül bir araştırma

This study investigates the role of prior experience on the impact of actual self and ideal self-congruity on tourists’ intention to visit Turkey for leisure purposes. The study draws from an empirical study with 648 subjects conducted in cooperation with the Turkish Ministry of Culture and Tourism. Results suggest that the effect of actual selfcongruity on intention to visit differs according to different levels of tourist experience. While self-congruity has a positive effect on intention to visit for the non-visitors and first-time visitors -- implying that the relationship between self-congruity and intention does not vary between non-visitors and first-time visitors -- this effect loses its significance for repeat visitors. These findings partially support the previous proposed moderating role of prior experience on the impact of self congruity on intention to visit a destination and expand the discussion on this topic raising new questions.

Self-congruity Influence on Tourist Behavior: Repeat Visitors versus Non-Visitors and First-Time Visitors

The aim of this study is to understand the possible antecedents of destination identification Within this aim, first, the literature on identification derived from social identity theory is briefly summarized with relation to marketing studies Social identity theory and identification concept give new insights to consumer behavior literature addressing two concepts as “consumer–company identification” and “brand identification” In this context, the study introduces “destination identification” as a new concept for tourism literature Current study discussing the antecedents of destination identification introduces and discusses the relationship between four major concepts – quality-of-life, self-congruity, satisfaction, and destination identification – by integrating these distinct literatures and theories in consumer behavior The study proposes a conceptual model with theoretical bases and discusses the direct and indirect relationships between these concepts

Can Armutlu

Papers

Benlik imajı uyumu,tüketici tatmini ve marka sadakati ilişkisi üzerine görgül bir araştırma

Self-congruity Influence on Tourist Behavior: Repeat Visitors versus Non-Visitors and First-Time Visitors

Understanding the Antecedents of Destination Identification: Linkage Between Perceived Quality-of-Life, Self-Congruity, and Destination Identification