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Carol L. Esmark

Researcher at Mississippi State University

Publications -  13
Citations -  614

Carol L. Esmark is an academic researcher from Mississippi State University. The author has contributed to research in topics: Supply chain & Loyalty. The author has an hindex of 9, co-authored 13 publications receiving 460 citations. Previous affiliations of Carol L. Esmark include University of Tennessee.

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Performance outcomes of supply chain agility: When should you be agile?

TL;DR: In this article, the authors examined the relationship between supply chain agility and cost efficiency and customer effectiveness across various environmental situations, and provided evidence to managers that deploying resource to enhance FSCA can positively impact the firm's bottom line.
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Building international business theory: A grounded theory approach

TL;DR: In this article, the authors provide guidance on how to build IB specific theory using grounded theory (GT) and contribute to future theory development by identifying areas within IB where GT can be applied and the type of research issues that can be addressed using this methodology.
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I’ll Be Watching You: Shoppers’ Reactions to Perceptions of Being Watched by Employees

TL;DR: In this paper, it was shown that an employee watching a shopper can cause the shopper to either permanently or temporarily leave the shopping area as purchase intentions decrease, which is mediated by consumers' feelings of control over their own privacy.
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Retail space invaders: when employees’ invasion of customer space increases purchase intentions

TL;DR: In this article, the authors explored the impact of the physical proximity of an employee to a shopper and found that such encroachments can increase consumers' acceptance feelings and their purchase intentions.
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Accumulation versus instant loyalty programs: The influence of controlling policies on customers' commitments

TL;DR: In this article, the authors consider controlling redemption policies' effect on consumer commitment levels for accumulation-based and instant loyalty programs across social and economic award types, and find that firms employing accumulation programs with highly controlling policies should highlight their social rewards (e.g., a hotel with blackout dates on redeeming rewards would want to highlight their special lounges or dining areas); whereas, low controlling policies work best when offering financial rewards such as free upgrades or percentages off).