Showing papers by "Cathy Hui-chun Hsu published in 2011"
TL;DR: Wang et al. as mentioned in this paper provided an overview of 119 articles selected from six leading English language academic journals published from 1978 to 2008, and found a tendency toward multiple-authorship, rather than single authorship, and more sophisticated methodological procedures.
146 citations
03 Jul 2011
TL;DR: In this article, the authors explored the expectation, motivation and intention of Mainland China residents on cruise travel and examined the correlation among expectation and motivation by building the Expectation, Motivation and Intention (EMI) Model.
Abstract: The cruise industry is the fastest growing category in the entire leisure market with an average annual passenger growth rate of approximately 7.4% per annum (Florida Caribbean Cruise Association, 2010). China’s cruise line market is small but hopeful (Wei, 2004). In 2009, one million cruise travelers were from Asia, of which 200,000 were from China. It is predicted that cruise travelers from Asia will reach two million by 2015 (Cruise Lines International Association, 2010). Many researchers believe that the number of Asian cruise travelers will increase because over 85 million Chinese have the ability to take international vacations (Josiam, Huang, Spears, Kennon, & Bahulkar, 2009). Thus, this study was to explore the expectation, motivation and intention of Mainland China residents on cruise travel and examine the correlation among expectation, motivation, and intention by building the Expectation, Motivation and Intention (EMI) Model.