Showing papers by "Cathy Hui-chun Hsu published in 2015"
TL;DR: In this paper, the impact of tour service performance on tourists' satisfaction with tour services and experience as well as their behavioral intentions, based on data collected from 580 Chinese tourists participating in package tours in Hong Kong.
Abstract: This study proposes and tests a tour service performance framework that assesses the impact of tour service performance on tourists’ satisfaction with tour services and experience as well as their behavioral intentions, based on data collected from 580 Chinese tourists participating in package tours in Hong Kong. All of the scales used were pretested and refined using confirmatory factor analysis (CFA). The results show that satisfaction with tour services and satisfaction with the tour experience are distinct constructs with differential relationships with the various tour services. Among the seven tour services examined, tour guiding service has the greatest impact on satisfaction with tour services, whereas leisure activities have the greatest impact on satisfaction with the tour experience. The results also suggest that behavioral intentions are determined by tour guide service and tourist satisfaction. The methodology employed allows a comprehensive and focused evaluation of all services incl...
102 citations
TL;DR: Wang et al. as mentioned in this paper integrated social exchange theory (SET) and social representations theory (SRT) in understanding residents' perception changes throughout a mega-event's full life cycle.
Abstract: This study attempts to integrate social exchange theory (SET) and social representations theory (SRT) in understanding residents’ perception changes throughout a mega-event’s full life cycle. A three-wave survey approach was employed to track local residents’ evolving attitudes toward the 2010 Shanghai Expo. Results showed that Shanghai residents’ perceived impacts at the community level were more positive than at the individual level. Residents’ visit status (i.e., whether they attended the event or not) did not appear to substantially influence their perceptions of impacts at either level, albeit attendees did demonstrate more favorable attitudes on several aspects. Most residents held similar perceptions at the beginning of and six months after the Expo had concluded, but their perceptions at the Expo’s conclusion were the most negative. This study supports that SET and SRT are distinctly operative in different contexts but can complement each other in explaining residents’ perception changes.
72 citations
TL;DR: In this paper, the authors investigated the use of variety-seeking in the segmentation of international travelers, and found that the method is an alternative to the traditional segmentation approaches, such as nationality, country of origin, other trip characteristics, and consumer behaviors.
64 citations
TL;DR: Based on two phases of in-depth interviews with entrepreneurs who own China's economy hotel chains, the authors explored these entrepreneurs' strategies for acquiring intangible resources through network ties and summarized the mix of strong and weak network ties that they used to acquire those resources at different development stages of their new firms.
Abstract: Based on two phases of in-depth interviews with entrepreneurs who own China’s economy hotel chains, this research explored these entrepreneurs’ strategies for acquiring intangible resources through network ties and summarized the mix of strong and weak network ties that they used to acquire those resources at different development stages of their new firms. In the early start-up stage, the interviewed entrepreneurs used a mixture of strong and weak ties; in the establishment stage, they relied on strong ties; and in the final growth stage, they did not value network ties and only used weak business ties. Moreover, the network mixes used by these entrepreneurs to acquire different types of intangible resources are not identical. Sourcing human capital was a particularly valuable use of the network ties, both strong and weak, and many of the respondents used their ties to gain essential information and skills for running their hotels. The two-stage data collection revealed the dynamics of entrepreneurs’ net...
22 citations
TL;DR: Wang et al. as discussed by the authors explored how the motivation and intention of potential cruise consumers differ in terms of their demographic background, and the influences of motivation factors on the cruise intention of consumers were also explored.
Abstract: The cruise industry is the fastest growing leisure market in the world. As an essential component, the cruise market in China has been growing rapidly over recent years with the introduction of favorable government policies, new cruise terminals, and increased cruise awareness of customers. Unfortunately, only a few studies have investigated the perceptions of Mainland Chinese consumers toward such an industry. Hence, by adopting qualitative and quantitative research methods, this study explores how the motivation and intention of potential cruise consumers differ in terms of their demographic background. Travelers of different ages, incomes, and marital status groups demonstrate varying cruise motivations and intentions. The influences of motivation factors on the cruise intention of consumers were also explored. Both the theoretical and practical contributions of the study were proposed accordingly.
21 citations
01 Jan 2015
TL;DR: In this article, the authors surveyed hotel operators and guests on their perception of brand performance of the hotel they managed and stayed at, respectively, and found that managers of internationally branded hotels were more positive about their brand performance than the guests were, whereas managers of domestically branded hotels had a similar, or sometimes lower, assessment of their own brand performance.
Abstract: The significant differences in financial performance between internationally branded hotels and domestically branded hotels in China inspired this study. As part of the research, we surveyed hotel operators and guests on their perception of brand performance of the hotel they managed and stayed at, respectively. Results showed that managers of internationally branded hotels were more positive about their brand performance than the guests were, whereas managers of domestically branded hotels had a similar, or sometimes lower, assessment of their brand performance. Surprisingly, from the guests’ perspective, domestic hotels received higher ratings on brand choice intention and brand loyalty, while receiving similar ratings on all other brand-related measurements, as compared to international hotels. Significant differences were also found in brand quality, trust in management, and reliability among the sub-samples. Chinese guests rated these components lower for both internationally and domestically branded hotels, while foreign guests showed stronger intentions of choosing the same domestic brand in the future. We discuss the implications for both international and domestic hotel operators. Keywords: brand performance, brand equity, China hotel, international hotel brand, domestic hotel brand
7 citations
23 Sep 2015
TL;DR: In this article, the authors discuss the need for philosophical discussion about the nature of tourism education and the popularity of teaching and learning approaches as a research topic, and the two main sections of this book, namely philosophical issues in tourism education, and experiential/active learning in tourist education, fit into these two identified issues.
Abstract: This chapter explains the background of the book and begins with an introduction of Jafar Jafari’s tremendous contribution to tourism knowledge creation and education. This is followed by a report on the content analysis of 573 tourism education related articles published in the past 10 years. Results indicated the need for philosophical discussion about the nature of tourism education and the popularity of teaching and learning approaches as a research topic. The two main sections of this book, namely philosophical issues in tourism education and experiential/active learning in tourism education, fit into these two identified issues. A synopsis of each chapter is provided next; and future directions for tourism education research are suggested.
5 citations
01 Jan 2015
2 citations
01 Jan 2015
1 citations