Journal of Travel & Tourism Marketing 

About: Journal of Travel & Tourism Marketing is an academic journal published by Haworth Press. The journal publishes majorly in the area(s): Tourism & Consumer behaviour. It has an ISSN identifier of 1054-8408. Over the lifetime, 1516 publications have been published receiving 71338 citations. The journal is also known as: JTTM & Journal of travel and tourism marketing.

Image Formation Process

Abstract: The image formation process has been an area of inquiry for more than 20 years. The process of image formation is intricately entwined with the destination selection process. Understanding the different techniques unitized to form destination images is necessary to developing an image consistent with what a destination has to offer. This paper present a typology of the different image formation agents, describes the process of touristic image formation and provides recommendations for selecting the appropriate image formation mix. It is an attempt to develop a theoretical basis for the touristic image formation process.

Social media in tourism and hospitality : a literature review

Abstract: Being one of the “mega trends” that has significantly impacted the tourism system, the role and use of social media in travelers' decision making and in tourism operations and management have been widely discussed in tourism and hospitality research. This study reviews and analyzes all extant social media-related research articles published in academic journals during 2007 to 2011, mainly in tourism and hospitality fields. Based on a content analysis on the analyzed articles from both the consumers' and the suppliers' perspectives, this article found that consumer-centric studies generally focused on the use and impact of social media in the research phase of the travelers' travel planning process. Supplier-related studies have concentrated closely on promotion, management, and research functions, but few discussed product distribution. Research findings thoroughly demonstrate the strategic importance of social media for tourism competitiveness. This study also contributes to the academia and ind...

Tourists' Images of a Destination-An Alternative Analysis

Abstract: Tourism research has traditionally tackled the question of destination choice by asking visitors to rank attributes identified by the analyst and to indicate the degree to which they measure up to prior expectations. The current presentation offers an alternative qualitative methodology to the gauging of satisfaction, motivation and experience by focusing on tourists and examining the linguistic content of their mental images. The case study is that of Barbados and winter visitors to that Caribbean island. In supplying details of their own projected images and responses to pictorial stimuli in both pre and on-trip situations, they provide a framework for analysis at three levels. While cognitive appraisal of the destination is explored by means of mental comparison, the affective dimension reveals a vocabulary of motive. Finally, there is a cognitive component of imagery in which tourists project themselves into an imagined scenario as if they had already experienced it. These various layers of subjective...

Hospitality and Tourism Online Reviews: Recent Trends and Future Directions

Abstract: In view of the increasing popularity of online reviews and their significant impact on individual buying behavior as well as on the supply side, this study reviewed and analyzed articles related to online reviews in tourism and hospitality published in academic journals between 2004 and 2013. Based on a keyword-driven search and a content analysis, 50 articles were identified as relevant and classified into five topics. The findings revealed that (a) more than half of the analyzed articles focus on hotels and apply empirical methods based on secondary data, (b) more attention has been paid to the relationship between online reviews and online buying as well as satisfaction and online management, and (c) opinion mining of online reviews, motivation to post reviews, and the role of reviews are evenly distributed. This paper also discussed significant topical and methodological trends, contributes to an overall understanding of existing research and its limitation.

Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?

Abstract: The purpose of this study is to investigate the extent to which social media marketing is being utilized in the Hong Kong hotel industry. Marketing performance of 67 hotels in Hong Kong on 23 social media sites was evaluated according to 18 criteria adapted from past studies. The results indicate that hotels generally have a poor performance in using social media to learn about customers. Major problems regarding the hotels' social media marketing efforts are identified. Implications behind these problems and recommendations for improvement are made accordingly.