C
Chad Perry
Researcher at Southern Cross University
Publications - 28
Citations - 4375
Chad Perry is an academic researcher from Southern Cross University. The author has contributed to research in topics: Relationship marketing & Qualitative research. The author has an hindex of 18, co-authored 28 publications receiving 4209 citations. Previous affiliations of Chad Perry include Australian Institute of Business & University of Southern Queensland.
Papers
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Qualitative Marketing Research
TL;DR: In-Depth Interviewing Case-Based Research Focus Group Interviewing Observation Studies Ethnography and Grounded Theory Action Research and Action Learning Part Three: Applications and Outcomes of QUALITATIVE RESEARCH Organizing, Processing and Visualizing Data Writing Qualitative Research Reports Integrative Multiple Mixes of Methodologies Qualitative research future evolution as mentioned in this paper
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A customer‐oriented new service development process
Ian Alam,Chad Perry +1 more
TL;DR: In this paper, the authors explore the stages in the NSD process and explore how customer input may be obtained in the various stages of the development process, and how NSD managers obtained customer input in each stage.
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Research design and data analysis in realism research
Rana Sobh,Chad Perry +1 more
TL;DR: This paper provides an explicit set of principles for realism research design and data analysis that is different from those in other types of research.
Realism’s role among scientific paradigms in marketing research
TL;DR: In this paper, the authors address the issue of scientific paradigms in marketing research and present an overview of a "rapprochement" model suggested for network research by Borch and Arthur (1995) which attempts to integrate objective and subjective research.
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Convergent interviewing to build a theory in under‐researched areas: principles and an example investigation of Internet usage in inter‐firm relationships
Sally Rao,Chad Perry +1 more
TL;DR: In this paper, the authors used convergent interviews to develop a conceptual framework about relationship constructs in an Internet environment and compared it with alternative qualitative techniques like in-depth interviews, case research and focus groups.