C
Chad Perry
Researcher at University of Southern Queensland
Publications - 18
Citations - 2827
Chad Perry is an academic researcher from University of Southern Queensland. The author has contributed to research in topics: Marketing research & Marketing management. The author has an hindex of 8, co-authored 18 publications receiving 2732 citations.
Papers
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Comprehensive criteria to judge validity and reliability of qualitative research within the realism paradigm
Marilyn Healy,Chad Perry +1 more
TL;DR: In this article, a set of six criteria for qualitative research about networks and relationship marketing is presented. But they do not address a gap in the literature about quality criteria for validity and reliability in qualitative research within the realism scientific paradigm.
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Processes of a case study methodology for postgraduate research in marketing
TL;DR: In this paper, the authors present and justify guidelines for using the case study research methodology in honours, masters and PhD research theses, and so it should interest candidates and their supervisors.
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National marketing strategies in international travel and tourism
Andreas Riege,Chad Perry +1 more
TL;DR: In this paper, the authors focus on how national travel and tourism authorities can market a country as a tourist destination, with particular reference to the marketing of Australia and New Zealand to target markets in Germany and the United Kingdom.
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Do services exporters build relationships? Some qualitative perspectives
Kathleen Hastings,Chad Perry +1 more
TL;DR: The authors investigated whether success factors for Australian services firms that export to Asia are consistent with the theory of relationship marketing, and demonstrates the power of the in-depth interview methodology for exploring marketing theory.
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Marketing management in a complex adaptive system
Drew Wollin,Chad Perry +1 more
TL;DR: In this paper, the authors explore how complexity theory can help marketers to understand a market and to operate within it and argue that complexity theory has the potential to provide both global and some local explanations of markets and is complementary to local theories like relationship marketing.