Journal ArticleDOI
Comprehensive criteria to judge validity and reliability of qualitative research within the realism paradigm
Marilyn Healy,Chad Perry +1 more
TLDR
In this article, a set of six criteria for qualitative research about networks and relationship marketing is presented. But they do not address a gap in the literature about quality criteria for validity and reliability in qualitative research within the realism scientific paradigm.Abstract:
Aims to address a gap in the literature about quality criteria for validity and reliability in qualitative research within the realism scientific paradigm. Six comprehensive and explicit criteria for judging realism research are developed, drawing on the three elements of a scientific paradigm of ontology, epistemology and methodology. The first two criteria concern ontology, that is, ontological appropriateness and contingent validity. The third criterion concerns epistemology: multiple perceptions of participants and of peer researchers. The final three criteria concern methodology: methodological trustworthiness, analytic generalisation and construct validity. Comparisons are made with criteria in other paradigms, particularly positivism and constructivism. An example of the use of the criteria is given. In conclusion, this paper’s set of six criteria will facilitate the further adoption of the realism paradigm and its evaluation in marketing research about, for instance, networks and relationship marketing.read more
Citations
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Journal ArticleDOI
Understanding Reliability and Validity in Qualitative Research
TL;DR: The use of reliability and validity are common in quantitative research and now it is reconsidered in the qualitative research paradigm as discussed by the authors, which can also illuminate some ways to test or maximize the validity and reliability of a qualitative study.
Journal ArticleDOI
Research Paradigms and Meaning Making: A Primer
TL;DR: In this paper, the authors introduce the concept of meaning making in research methods and look at how meaning is generated from qualitative data analysis specifically, and some examples from the literature of how meaning can be constructed and organized using a qualitative Data Analysis approach are provided.
Journal ArticleDOI
Processes of a case study methodology for postgraduate research in marketing
TL;DR: In this paper, the authors present and justify guidelines for using the case study research methodology in honours, masters and PhD research theses, and so it should interest candidates and their supervisors.
Quality in qualitative evaluation: A framework for assessing research evidence. A quality framework.
TL;DR: In this article, the authors present a framework for assessing the quality of qualitative evaluations with particular reference to evaluations concerned with the development and implementation of social policy programs and practice, and a trial application of the framework to a small number of studies.
Journal ArticleDOI
Validity and reliability tests in case study research: a literature review with “hands‐on” applications for each research phase
TL;DR: An argument for the case study method in marketing research is presented, examining various criteria for judging the quality of the method and highlighting various techniques, which can be addressed to achieve objectivity, and rigorous and relevant information for planning to marketing actions.
References
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Book
The art of case study research
TL;DR: In this article, an intensive study of case study research methods is presented, focusing on the Unique Case Research Questions and the Nature of Qualitative Research Data Gathering Analysis and Interpretation Case Researcher Roles Triangulation.
Book
Social Research Methods: Qualitative and Quantitative Approaches
TL;DR: In this article, the authors reviewed the literature and conduct ethical studies in social research and the politics of social research in the context of qualitative and quantitative data collection and analysis, and concluded that the need for qualitative and quantitative data is critical for social science research.
Book
Qualitative Data Analysis
TL;DR: In the field of qualitative data analysis, qualitative data is extremely varied in nature. It includes virtually any information that can be captured that is not numerical in nature as mentioned in this paper, which is a generalization of direct observation.
Competing paradigms in qualitative research.
Egon G. Guba,Yvonna S. Lincoln +1 more
TL;DR: This is also one of the factors by obtaining the soft documents of this competing paradigms in qualitative research by online as discussed by the authors. But, it will totally squander the time.
Book
Real World Research: A Resource for Social Scientists and Practitioner-Researchers
TL;DR: The author explores the multi-method case study as a serious strategy alongside field experimentation and the survey, with an even-handed coverage of qualitative and quantitative approaches.