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Using Multivariate Statistics

Principles and Practice of Structural Equation Modeling (2nd ed.)

This publication contains reprint articles for which IEEE does not hold copyright. Full text is not available on IEEE Xplore for these articles.

http://ieeexplore.ieee.org/iel5/46/4306096/04306109.pdf

The Entrepreneur

What drives purchase intention on Airbnb? Perspectives of consumer reviews, information quality, and media richness

The present paper outlines the development of a sport-specific measure of precompetitive emotion to assess anger, anxiety, dejection, excitement, and happiness. Face, content, factorial, and concurrent validity were examined 
over four stages. Stage 1 had 264 athletes complete an open-ended questionnaire to identify emotions experienced in sport. The item pool was extended through the inclusion of additional items taken from the literature. In Stage 2 
a total of 148 athletes verified the item pool while a separate sample of 49 athletes indicated the extent to which items were representative of the emotions 
anger, anxiety, dejection, excitement, and happiness. Stage 3 had 518 athletes complete a provisional Sport Emotion Questionnaire (SEQ) before competition. Confirmatory factor analysis indicated that a 22-item and 5-factor structure provided acceptable model fit. Results from Stage 4 supported the criterion validity of the SEQ. The SEQ is proposed as a valid measure of precompetitive emotion for use in sport settings.

Sport Emotion Questionnaire / 407 407 Development and Validation of the Sport Emotion Questionnaire

– Despite the significant efforts by the Thai Government to promote the use of mobile payment (m-payment) services, this new mode of financial payment has had limited consumer interest. Indeed, whilst it is seemingly desirable to facilitate the uptake of m-payment services given government promotion, limited research has been undertaken to examine the factors that might promote adoption. The purpose of this paper is to address this research gap. , – The study developed a conceptual model based on elements of innovation diffusion theory and technology acceptance. The model was empirically validated using structural equation modelling analysis using the responses gained from 529 Thai mobile phone users. The intercept interview/survey across eight different locations was the instrument used for data collection. , – The empirical results indicate that consumer adoption of m-payment services in Thailand was determined by four factors – compatibility, subjective norm, perceived trust, and perceived risk. Surprisingly, the construct of perceived usefulness, perceived ease of use, and perceived cost were found not to have a direct effect on behavioural intention. , – The results regarding electronic payments highlight the importance of four factors that are fundamental in understanding consumer behaviour in regards to financial m-payments. The conceptual model developed in the study is well suited as a primary research framework to explore other aspect of technological innovation in a Thai context. Even though the model is not generalisable, it has the potential to be refined for use in other countries. The findings from the research contribute to the small, but growing number of studies focusing on technological business innovation in Thailand. , – The results of this study will be of value to various groups associated with m-payment services such as mobile network operators, financial institutions, and payment service providers. The findings will potentially inform appropriate service strategies and business models in order to improve the uptake of this type of financial payment by Thai consumers. The factors identified are significant in informing how the capacity of the Thai Government’s investment in electronic infrastructure could be more fully utilised. , – This study adds to the literature by bridging the gap in explaining consumer intentions to adopt new technological services amongst people who know about the service but have not adopted it as yet. Moreover, this paper is a pioneer study about the adoption of m-payment services in Thai setting.

An investigation of mobile payment (m-payment) services in Thailand

Previous studies of mobile payment (m-payment) services have primarily focused on a single group of adopters. This study identifies the factors that influence an individual’s intention to use m-pay...

https://journals.sagepub.com/doi/pdf/10.1177/2158244016675397

A Comparative Study of Current and Potential Users of Mobile Payment Services

Facebook as a second screen: An influence on sport consumer satisfaction and behavioral intention

This research aims to study the success factors of an online entrepreneur. With the recent rapid growth of the online market for different goods and services, the need to investigate the business s...

https://journals.sagepub.com/doi/pdf/10.1177/2158244018821757

Chanchai Phonthanukitithaworn

Papers

An investigation of mobile payment (m-payment) services in Thailand

A Comparative Study of Current and Potential Users of Mobile Payment Services

Facebook as a second screen: An influence on sport consumer satisfaction and behavioral intention

Relevant Factors for Success as an Online Entrepreneur in Thailand

Skill Development and Job Satisfaction: Workers’ Perspectives in Thailand’s Industrial Sector