The study aims to provide a theoretical framework of how information, entertainment and social interaction value associated with automotive Facebook brand pages (FBPs) in Sri Lanka influence customer engagement behaviors (CEBs), and further, how CEB is likely to result in FBP-specific relationship outcomes.,A printed questionnaire was used to collect the data from a convenience sample of 374 undergraduate Facebook users in Sri Lanka, and data were analyzed using structural equation modeling (SEM) with AMOS 21.0.,The findings highlighted that information, entertainment and social interaction value positively influenced CEBs in automotive FBPs in Sri Lanka. Moreover, results showed that CEB had a positive influence on FBP trust, FBP commitment and FBP loyalty. Additionally, information value was found to positively influence FBP loyalty, while social interaction value had a positive influence on FBP trust and FBP commitment.,The study proposes a framework for relationship building in automotive FBPs by integrating values that drive CEBs and the FBP-specific relationship outcomes of CEBs. As such, the novelty of this paper is that it focuses on building customer relationships with the FBP, instead of the brand in the context of automotive FBPs in a developing country, Sri Lanka. Further, this study proposes some additional linkages between the constructs apart from testing the antecedents and FBP-specific relationship outcomes of CEBs.,The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-11-2019-0352

The role of customer engagement in cultivating relationships with automotive Facebook brand pages

The farming of organic product is a unique practice which balances the environmental sustainability and also controls the detrimental effect both on customer’s safety by creating a positive notion in the minds of the customers . The study is basically related to growing of Organic farm products and its influence towards customer attitude which leads to purchase intention . This Research has considered certain variables such as Health Concern, Perceived Behavioural Control, perception of customers, Subjective Norms and Environmental Concerns as to the antecedents of purchase intention. The objective of the literature review is to assess the sustainability factor of organic farm products both in India and abroad and also to identify the impact on customers buying behaviour along with exploring the demand factor in present and future scenarios and identifying the customer’s attitude and environmental concern. This literature review is developed by using the secondary data collected from exhaustive literature, review of journals and the internet. The purpose of the study is to identify the customer’s environmental concern and commitment towards environment sustainability. In organic farming, there is an advantage of low-cost input prices in production which diverts the attention of customers towards organic farming. The limitation of the study is the people are more motivated by personal factors rather than social or environmental factors. The study is limited to organic farm products and customers' attitude leading to purchase intention.

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Emerging Trends in Sustainability of Organic Farming and its Impact on Purchase Intention - A Review & Research Agenda

The farming of organic product is a unique practice which balances the environmental sustainability and also controls the detrimental effect both on customer’s safety by creating a positive notion in the minds of the customers. The study is basically related to growing of Organic farm products and its influence towards customer attitude which leads to purchase intention. This Research has considered certain variables such as Health Concern, Perceived Behavioural Control, perception of customers, Subjective Norms and Environmental Concern as the antecedents of purchase intention. The objective of literature review is to assess the sustainability factor of organic farm products both in India and abroad and also to identify the impact on customers buying behaviour along with exploring the demand factor in present and future scenario and identifying the customer’s attitude and environmental concern. This literature review is developed by using the secondary data collected from exhaustive literature, review of journals and internet. The study is limited to organic farm products and customers attitude leading to purchase intention.

Emerging Trends in Sustainability of Organic Farming and its Impact on Purchase Intention - a Review & Research Agenda

Throughout the past decade, the development of the internet as a marketing tool has become a worldwide trend. In the apparel industry, the online platform has become a fertile ground for direct marketing resulting in the disintermediation of number of intermediaries in the traditional marketing channel. Compared to other developed countries, the habit of purchasing through digital market by Sri Lankan customers is obviously at a lower level. Moreover, even at the global level, there are few studies over purchasing of apparel online while scholars have emphasized the necessity of more studies in different contexts. In the Sri Lankan context, there is a lacuna of the empirical evidence in the area. The focus of this study is to identify and investigate the major factors that influence online purchasing intention among Sri Lankan online buyers. Therein, based on a comprehensive literature review, four factors were identified under the categories of subjective norms and intrinsic factors. A field survey was conducted to investigate the effect of perceived value, perceived risk, and perceived quality and peer pressure on online purchasing intention. The primary data was collected by means of a structured questionnaire and interviews from a sample of 384 customers selected on the simple random basis. The model was tested by using the simple regression analysis and the results revealed that perceived value, perceived quality and peer pressure show a positive effect on the online retail apparel purchasing intention among customers. The study also found that there are many research avenues for invigorating the scientific body of knowledge in this area.

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Impact of Intrinsic Factors and Subjective Norms that Influence Purchase Intention in Sri Lankan Online Retail Apparel Industry

Abstract -- The COVID-19 pandemic has had an impact on all areas of business. Some product demand decreased, but frozen food product demand actually experienced a significant increase. There are many factors that cause consumers to choose frozen food products as a consumption choice during a pandemic. This study aims to provide empirical evidence of the influence of factors of product knowledge, motivation and consumer confidence on purchasing decisions of Frozen Food products. The sample in this study was 100 people who were selected based on the purposive sampling method. The results of this study partially show that product knowledge has a significant effect on the purchase of frozen food products at home. Consumers know the product because they have bought it before and based on information from other parties, the consumer motivation variable influences the decision to purchase frozen food at home because it has practicality and ease of presentation motivation and the consumer trust variable has a significant effect even though this product is a home product but consumers believe it is clean and healthy. These three independent variables have a simultaneous effect on purchasing decisions for home frozen food products. 
Abstrak -- Pandemi Covid 19 berdampak pada segala bidang usaha. Beberapa permintaan produk mengalami penurunan namun permintaan produk frozen food justru mengalami kenaikan yang signifikan. Banyak faktor yang menyebabkan konsumen memilih produk frozen food sebagai pilihan konsumsi di kala pandemi. Penelitian ini bertujuan memberikan bukti empiris pengaruh faktor pengetahuan produk, motivasi dan kepercayaan konsumen terhadap keputusan pembelian produk Frozen Food. Sampel dalam penelitian ini sejumlah 100 orang yang dipilih berdasarkan metode purposive sampling. Hasil penelitian ini menunjukkan secara parsial variabel pengetahuan produk berpengaruh signifikan terhadap pembelian produk frozen food rumahan. Konsumen mengetahui produk karena sudah pernah membeli sebelumnya dan berdasarkan informasi dari pihak lain, variabel motivasi konsumen berpengaruh terhadap keputusan pembelian produk frozen food rumahan karena memiliki motivasi kepraktisan dan kemudahan penyajian dan variabel kepercayaan konsumen berpengaruh signifikan meskipun produk ini merupakan produk rumahan namun konsumen percaya bersih dan sehat. Ketiga variabel bebas ini berpengaruh simultan terhadap Keputusan Pembelian produk frozen food rumahan.

Pengaruh Pengetahuan, Motivasi Dan Kepercayaan Konsumen Terhadap Pembelian Produk Frozen Food Homemade

The purpose of this study to identify the influence of user generated content on purchase intention of automobiles in Sri Lanka. The said study is based on the theory of Uses and Gratification and supportive findings. This study has been addressed the survey type research method and structured questionnaire was used to collect data and utilize sample frame of automobile followers on Facebook. Measuring the influence of user generated content on purchase intention through developed hypotheses. Researchers have used analysis technique of descriptive analysis, regression, and frequency test where statistical package for social science (SPSS) was used as the main analytical software.

The results of the study discuss the main eight element affect the purchase intention of automobiles, but the two elements not strongly affect the purchase intention which were namely, homophily and trust. These two elements have weak relationship with the purchase intention. Mainly consumer resonance mediating the user generated characteristics to purchase intention of automobiles. Hence this study has been significantly contributing to the existing knowledge explaining the need, motivation (users and gratification) - consumer resonance-intention linkage in customer behaviour.

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Chapa Madubashini

Papers

The Influence of User Generated Content on Purchase Intention of Automobiles in Sri Lanka