The End of History and the Last Man

Deciding What's News: A Study of CBS Evening News, NBC Nightly News, Newsweek, and Time

Over the past decade, social media platforms have penetrated deeply into the mech­anics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions and rules of social interaction. In this article, we examine the intricate dynamic between social media platforms, mass media, users, and social institutions by calling attention to social media logic—the norms, strategies, mechanisms, and economies—underpin­ning its dynamics. This logic will be considered in light of what has been identified as mass me­dia logic, which has helped spread the media's powerful discourse outside its institutional boundaries. Theorizing social media logic, we identify four grounding principles—programmabil­ity, popularity, connectivity, and datafication—and argue that these principles become increas­ingly entangled with mass media logic. The logic of social media, rooted in these grounding principles and strategies, is gradually invading all areas of public life. Besides print news and broadcasting, it also affects law and order, social activism, politics, and so forth. Therefore, its sustaining logic and widespread dissemination deserve to be scrutinized in detail in order to better understand its impact in various domains. Concentrating on the tactics and strategies at work in social media logic, we reassess the constellation of power relationships in which social practices unfold, raising questions such as: How does social media logic modify or enhance ex­isting mass media logic? And how is this new media logic exported beyond the boundaries of (social or mass) media proper? The underlying principles, tactics, and strategies may be relat­ively simple to identify, but it is much harder to map the complex connections between plat­forms that distribute this logic: users that employ them, technologies that drive them, economic structures that scaffold them, and institutional bodies that incorporate them.

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Understanding Social Media Logic

The Elements of Journalism: What Newspeople Should Know and the Public Should Expect. Bill Kovach and Tom Rosenstiel. New York: Crown Publishers, 2001. 205 pp. $20 hbk. Inherent in the behavior and process we call "journalism" is controversy. Journalism's inexact, less-than-scientific character almost assures it will occasionally enter a crisis, becoming awash in change, its self-identity threatened or its credibility challenged. Just as naturally, we can depend on someone to attempt to right the ship, calm the waters, and smooth the sails. Enter The Elements of Journalism, which simply lists and details what the authors consider journalism's ten guiding principles and purpose for the enlightenment of journalists and the general public. For the former, the book serves as a Journalism 101 moral refresher: Journalism's purpose is truth, produced by those loyal to that purpose and to the citizens (not to profits). Committee of Concerned journalists Chairman Bill Kovach and Project for Excellence in journalism Director Tom Rosenstiel assert, however, that truth is not enough: There is also verification, to which they devote a chapter that's as good a reporting primer as any textbook. The authors explain "the intellectual principles of a science of reporting" gleaned from numerous discussions with and surveys of editors, journalists, and members of the public. As a CCJ member, I applaud the effort: Journalists need to be reminded of their profession's high ethical objective. Any craft-journalism included-requires a howto inventory. For the public, the book provides a glimpse into why serious journalists behave as they do; journalism has a purpose over and above selling newspapers and airtime. The lay reader discovers there is a rationale for what journalists cover and that not only is journalism a map with which to navigate society, but that good journalism strives to be accurate and comprehensive. But it is not enough to index-as the text does-all the proper characteristics. To be sure, the authors credibly explain each item. For example, they say journalists have an obligation to monitor the powerful because-as investigative reporting gets trivialized (thanks to consumer-oriented topics such as the honesty of auto brake mechanics) and challenged-journalism's function as a public forum becomes weakened, giving way to "a new wave of journalism as assertion." But as if it were Moses coming down from the Big Newsroom In The Sky, the book comes off as so many pronouncements. This is no text for a skeptic; while each element gets its due in terms of description and analysis, there is no Burning Bush-no original explanation exists for the list as a whole. By its structure, the text expects the reader to accept the idea that journalism is a recipe. The book makes a weak attempt at synthesis in the last chapter, in which the authors claim that journalists' responsibility to conscience ties all the other elements together. On its face, this makes sense: For example, what journalist would not say his or her conscience is the reason for his or her search (via journalism) for truth? But the final chapter does not engage in such analytical application of the elements, choosing instead to elaborate on the role of conscience in newsrooms and the threat certain newsroom cultures pose against individual conscience. …

The Elements of Journalism: What Newspeople Should Know and the Public Should Expect

Deciding What's News: A Study of CBS Evening News, NBC Nightly News, Newsweek and Time, Herbert Gans. Vintage Books, New York (1980), 393 pp., $5.95

Evgeny Morozov, London, Allen Lane, 2011, €16.99 (soft), 408 pp. Evgeny Morozov's The Net Delusion is one of those books that one feels compelled to read because it appears that everyone else has. ...

The Net Delusion: How not to liberate the world

Despite the persistence of authoritarian forms of rule, studies of state domination have seen little need to analyse the use of force against citizens. This essay argues that, while state violence is elemental, it is not straightforward. States have a range of repressive tools at their disposal, which they need to deploy rationally and with finesse if they are to consolidate their authoritarian systems. As a step towards problematizing state violence, this essay suggests the concept of calibrated coercion, which represses challengers with minimum political cost. Calibrated coercion is illustrated through an in-depth case study of press controls in Singapore, where one of the world's most successful hegemonic parties has governed continuously for four decades. Behind the stability of the press system, the Singapore government has made fundamental changes to its modes of control, with less frequent recourse to blunter instruments such as newspaper closures or arbitrary arrest. Instead, less visible...

Consolidating authoritarian rule: calibrated coercion in Singapore

How intensively a communication technology is used depends on factors other than its level of diffusion. Accordingly, a country with lower penetration levels for a medium may, paradoxically, exhibi...

The internet's political impact and the penetration/participation paradox in Malaysia and Singapore

The Internet has been used to democratise public discourse in Malaysia and Singapore, two countries in the zone between liberal democracies and authoritarian states. Websites that have emerged on the margins of the political system engage in a contentious style of journalism challenging the consensus that prevails over and through mainstream media. Cherian George, a well-known Singaporean public intellectual and journalist before he embarked on an academic career, provides detailed case studies of online alternative media sites in Singapore and Malaysia, and examines arguments that explain their development in terms of technology and of differing norms of journalism and democracy. This nuanced work draws on social movement studies and media studies to challenge current understandings of the relationship between media and the Internet. The book's lively style will make it relevant for anyone interested in politics and media in Malaysia and Singapore.

Cherian George

Papers

The Net Delusion: How not to liberate the world

Consolidating authoritarian rule: calibrated coercion in Singapore

The internet's political impact and the penetration/participation paradox in Malaysia and Singapore

Contentious Journalism and the Internet: Towards Democratic Discourse in Malaysia and Singapore

Singapore: The air-conditioned nation : essays on the politics of comfort and control, 1990-2000