Economic Control of Quality of Manufactured Product.

Despite the importance of data mining techniques to customer relationship management (CRM), there is a lack of a comprehensive literature review and a classification scheme for it. This is the first identifiable academic literature review of the application of data mining techniques to CRM. It provides an academic database of literature between the period of 2000-2006 covering 24 journals and proposes a classification scheme to classify the articles. Nine hundred articles were identified and reviewed for their direct relevance to applying data mining techniques to CRM. Eighty-seven articles were subsequently selected, reviewed and classified. Each of the 87 selected papers was categorized on four CRM dimensions (Customer Identification, Customer Attraction, Customer Retention and Customer Development) and seven data mining functions (Association, Classification, Clustering, Forecasting, Regression, Sequence Discovery and Visualization). Papers were further classified into nine sub-categories of CRM elements under different data mining techniques based on the major focus of each paper. The review and classification process was independently verified. Findings of this paper indicate that the research area of customer retention received most research attention. Of these, most are related to one-to-one marketing and loyalty programs respectively. On the other hand, classification and association models are the two commonly used models for data mining in CRM. Our analysis provides a roadmap to guide future research and facilitate knowledge accumulation and creation concerning the application of data mining techniques in CRM.

http://cjou.im.tku.edu.tw/bi2009/DM-usage.pdf

Review: Application of data mining techniques in customer relationship management: A literature review and classification

Bankruptcy prediction has drawn a lot of research interests in previous literature, and recent studies have shown that machine learning techniques achieved better performance than traditional statistical ones. This paper applies support vector machines (SVMs) to the bankruptcy prediction problem in an attempt to suggest a new model with better explanatory power and stability. To serve this purpose, we use a grid-search technique using 5-fold cross-validation to find out the optimal parameter values of kernel function of SVM. In addition, to evaluate the prediction accuracy of SVM, we compare its performance with those of multiple discriminant analysis (MDA), logistic regression analysis (Logit), and three-layer fully connected back-propagation neural networks (BPNs). The experiment results show that SVM outperforms the other methods.

Bankruptcy prediction using support vector machine with optimal choice of kernel function parameters

Heart disease is one of the most significant causes of mortality in the world today. Prediction of cardiovascular disease is a critical challenge in the area of clinical data analysis. Machine learning (ML) has been shown to be effective in assisting in making decisions and predictions from the large quantity of data produced by the healthcare industry. We have also seen ML techniques being used in recent developments in different areas of the Internet of Things (IoT). Various studies give only a glimpse into predicting heart disease with ML techniques. In this paper, we propose a novel method that aims at finding significant features by applying machine learning techniques resulting in improving the accuracy in the prediction of cardiovascular disease. The prediction model is introduced with different combinations of features and several known classification techniques. We produce an enhanced performance level with an accuracy level of 88.7% through the prediction model for heart disease with the hybrid random forest with a linear model (HRFLM).

/pdf/effective-heart-disease-prediction-using-hybrid-machine-3blj7ovtl7.pdf

Effective Heart Disease Prediction Using Hybrid Machine Learning Techniques

The credit card industry has been growing rapidly recently, and thus huge numbers of consumers' credit data are collected by the credit department of the bank. The credit scoring manager often evaluates the consumer's credit with intuitive experience. However, with the support of the credit classification model, the manager can accurately evaluate the applicant's credit score. Support Vector Machine (SVM) classification is currently an active research area and successfully solves classification problems in many domains. This study used three strategies to construct the hybrid SVM-based credit scoring models to evaluate the applicant's credit score from the applicant's input features. Two credit datasets in UCI database are selected as the experimental data to demonstrate the accuracy of the SVM classifier. Compared with neural networks, genetic programming, and decision tree classifiers, the SVM classifier achieved an identical classificatory accuracy with relatively few input features. Additionally, combining genetic algorithms with SVM classifier, the proposed hybrid GA-SVM strategy can simultaneously perform feature selection task and model parameters optimization. Experimental results show that SVM is a promising addition to the existing data mining methods.

http://nlg.csie.ntu.edu.tw/~cjwang/publications/Credit%20Card%20Scoring%20with%20a%20Data%20Mining%20Approach%20Based%20on%20Support%20Vector%20Machine.pdf

Credit scoring with a data mining approach based on support vector machines

As financial time series are inherently noisy and non-stationary, it is regarded as one of the most challenging applications of time series forecasting. Due to the advantages of generalization capability in obtaining a unique solution, support vector regression (SVR) has also been successfully applied in financial time series forecasting. In the modeling of financial time series using SVR, one of the key problems is the inherent high noise. Thus, detecting and removing the noise are important but difficult tasks when building an SVR forecasting model. To alleviate the influence of noise, a two-stage modeling approach using independent component analysis (ICA) and support vector regression is proposed in financial time series forecasting. ICA is a novel statistical signal processing technique that was originally proposed to find the latent source signals from observed mixture signals without having any prior knowledge of the mixing mechanism. The proposed approach first uses ICA to the forecasting variables for generating the independent components (ICs). After identifying and removing the ICs containing the noise, the rest of the ICs are then used to reconstruct the forecasting variables which contain less noise and served as the input variables of the SVR forecasting model. In order to evaluate the performance of the proposed approach, the Nikkei 225 opening index and TAIEX closing index are used as illustrative examples. Experimental results show that the proposed model outperforms the SVR model with non-filtered forecasting variables and a random walk model.

Financial time series forecasting using independent component analysis and support vector regression

Mining the customer credit using classification and regression tree and multivariate adaptive regression splines

Credit scoring has become a very important task as the credit industry has been experiencing double-digit growth rate during the past few decades. The artificial neural network is becoming a very popular alternative in credit scoring models due to its associated memory characteristic and generalization capability. However, the decision of network's topology, importance of potential input variables and the long training process has often long been criticized and hence limited its application in handling credit scoring problems. The objective of the proposed study is to explore the performance of credit scoring by integrating the backpropagation neural networks with traditional discriminant analysis approach. To demonstrate the inclusion of the credit scoring result from discriminant analysis would simplify the network structure and improve the credit scoring accuracy of the designed neural network model, credit scoring tasks are performed on one bank credit card data set. As the results reveal, the proposed hybrid approach converges much faster than the conventional neural networks model. Moreover, the credit scoring accuracies increase in terms of the proposed methodology and outperform traditional discriminant analysis and logistic regression approaches.

https://isiarticles.com/bundles/Article/pre/pdf/48610.pdf

Credit scoring using the hybrid neural discriminant technique

Forecasting stock prices is a major activity of financial firms and private investors when they make investment decisions. Feature extraction is usually the first step of a stock price forecasting model development. Wavelet transform, used mainly for the extraction of information contained in signals, is a signal processing technique that can simultaneously analyze the time domain and the frequency domain. When wavelet transform is employed to construct a forecasting model, the wavelet basis functions and decomposition stages need to be determined first. However, because forecasting models constructed by different wavelet sub-series would exhibit different forecasting capabilities and yield varying forecast results, the selection of wavelet that can lead to an optimal forecast outcome is extremely critical in model construction. In this study, a new stock price forecasting model which integrates wavelet transform, multivariate adaptive regression splines (MARS), and support vector regression (SVR) (called Wavelet-MARS-SVR) is proposed to not only address the problem of wavelet sub-series selection but also improve the forecast accuracy. The performance of the proposed method is evaluated by comparing the forecasting results of Wavelet-MARS-SVR with the ones made by other five competing approaches (Wavelet-SVR, Wavelet-MARS, single ARIMA, single SVR and single ANFIS) on the stock price data of two newly emerging stock markets and two mature stock markets. The empirical study shows that the proposed approach can not only solve the problem of wavelet sub-series selection but also outperform other competing models. Moreover, according to the sub-series which are selected by the proposed approach, we can successfully identify the data of which sessions (or points in time) among past stock market prices exerted significant impact on the construction of the forecasting model.

Chih-Chou Chiu

Papers

Financial time series forecasting using independent component analysis and support vector regression

Mining the customer credit using classification and regression tree and multivariate adaptive regression splines

Credit scoring using the hybrid neural discriminant technique

A hybrid approach by integrating wavelet-based feature extraction with MARS and SVR for stock index forecasting

Integration of nonlinear independent component analysis and support vector regression for stock price forecasting