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Chloe Rushworth
Researcher at Northumbria University
Publications - 1
Citations - 693
Chloe Rushworth is an academic researcher from Northumbria University. The author has contributed to research in topics: Source credibility & Credibility. The author has an hindex of 1, co-authored 1 publications receiving 390 citations.
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Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users
Elmira Djafarova,Chloe Rushworth +1 more
TL;DR: The research findings show that celebrities on Instagram are influential in the purchase behaviour of young female users, however, non-traditional celebrities such as bloggers, YouTube personalities and ‘Instafamous’ profiles are more powerful, as participants regard them as more credible and are able to relate to these, rather than more traditional, celebrities.