The authors examine the implications of electronic shopping for consumers, retailers, and manufacturers. They assume that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings. They examine these advantages as a function of typical consumer goals and the types of products and services being sought and offer conclusions regarding consumer incentives and disincentives to purchase through interactive home shopping vis-à-vis traditional retail formats. The authors discuss implications for industry structure as they pertain to competition among retailers, competition among manufacturers, and retailer-manufacturer relationships.

Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in

Tentative guidelines to help choosing an appropriate MCDA method

/pdf/netnography-doing-ethnographic-research-online-3kekz41pi8.pdf

Netnography. Doing ethnographic research online

http://millenniumassessment.org/documents/bridging/papers/munda.giuseppe.pdf

Social multi-criteria evaluation: Methodological foundations and operational consequences

In order to address contemporary issues economics and decision sciences need to expand their empirical relevance by introducing more and more realistic (thus more complex) assumptions in their models. One of the most interesting research directions in the field of public economics is the attempt to introduce political constraints, interest groups and collusion effects explicitly (J.J. Laffont, Incentives and Political Economy, 2000). The main argument developed here is the proposal of the concept of social multi-criteria evaluation (SMCE) as a possible useful framework for the application of social choice to the difficult policy problems of our millennium, where, as stated by Funtowicz and Ravetz, ‘‘facts are uncertain, values in dispute, stakes high and decisions urgent’’. This paper starts from the following main questions: 1. Why ‘‘social’’ multi-criteria evaluation? 2. How should such an approach be developed?

Decision Aiding Social multi-criteria evaluation: Methodological foundations and operational consequences

Research into quantitative decision-making has undeniably made considerable progress in recent years, having gone from coping with single decision-maker, single criterion to multiple decision-makers, multiple criteria decisions situations. Suitable mathematical methods and instruments have been perfected and are now quite sophisticated. Moreover, they are often supported by a powerful software. However, most decision situations require that the systemic socio-political aspects of the decision processes be taken into account and the methods and instruments developed so far may not be satisfactory in this regard. This paper presents a proposition that is aimed at improving this situation. It is based on the concept of stakeholder which, in our view, should be more directly incorporated into any multiple criteria decision aid (MCDA) approach. © 1998 John Wiley & Sons, Ltd.

A stakeholder approach to MCDA

Cette etude empirique s'interesse aux freins et motivations des non-utilisateurs d'Internet face a l'innovation que constituent les autoroutes de l'information et a leur contenu commercial. A l'int...

Freins et motivations à l'utilisation d'Internet : Une exploration par le biais de métaphores:

Une compagnie peut-elle/doit-elle initier un marketing relationnel en entrant dans l'intimite de ses consommateurs? L'analyse du discours de 22 clients sur leur experience de reception d'une carte ...

Marketing relationnel: la carte d'anniversaire revisitée

Through a comprehensive exploration of the no-limits postmodern game of geocaching, two researchers shed light on the dynamics and trajectory of creative consumption practices. They reveal how they overlap with other practices, the process of contamination they result in and the way they foster dynamic and playful embedded selves of consumers and actors involved in this process. The authors highlight the need for researchers to understand consumption practices as systems of entangled and evolutive practices that mingle in complex ways.

The dynamics and trajectory of creative consumption practices as revealed by the postmodern game of geocaching

Purpose – The purpose of this paper is to analyse how individual creativity of internet users is expressed in the production of online music videos and how the creative dynamic among amateur internet video producers can be characterized.Design/methodology/approach – The researchers became readers and authors in the aim of providing the academic community with a scholarly narrative of creative YouTube video production. To develop their narrative, they explored the narrative woods that have grown up on the other side of the monitor screen in the form of videos inspired by one song.Findings – The collective creative force is shown not to be expressed merely through the semantic and non‐semantic montages that make internet users into postmodern tinkerers, but also through such mechanisms as imitation, diversification and ornamentation. This force and these mechanisms give rise to chains that link and connect individual minds, imaginations, interests, enthusiasms, talents, abilities and skills.Practical implic...

Christèle Boulaire

Papers

A stakeholder approach to MCDA

Freins et motivations à l'utilisation d'Internet : Une exploration par le biais de métaphores:

Marketing relationnel: la carte d'anniversaire revisitée

The dynamics and trajectory of creative consumption practices as revealed by the postmodern game of geocaching

Creativity chains and playing in the crossfire on the video‐sharing site YouTube