자연주의적 탐구조사(Naturalistic Inquiry)

计量经济分析 = Econometric analysis

The author systematically examines one of the important issues of information — establishing the market price. He introduces the concept of «search» — where a buyer wanting to get a better price, is forced to question sellers. The article deals with various aspects of finding the necessary information.

Economics of Information

Trust: The Social Virtues and the Creation of Prosperity

The measurement of meaning

Many authorities currently use software-based risk-assessment instruments (SBRAIs) to assess a person’s potential to commit crimes (e.g. terrorism, sexual assault). SBRAIs promise better, faster, a...

A value-sensitive design approach to minimize value tensions in software-based risk-assessment instruments

In recent years, firms in almost all industries have conducted a number of initiatives to explore new digital technologies and to exploit their benefits. This frequently involves transformations of key business operations and affects products and processes, as well as organizational structures and management concepts. Companies need to establish management practices to govern these complex transformations. An important approach is to formulate a digital transformation strategy that serves as a central concept to integrate the entire coordination, prioritization, and implementation of digital transformations within a firm. The exploitation and integration of digital technologies often affect large parts of companies and even go beyond their borders, by impacting products, business processes, sales channels, and supply chains. Potential benefits of digitization are manifold and include increases in sales or productivity, innovations in value creation, as well as novel forms of interaction with customers, among others. As a result, entire business models can be reshaped or replaced (Downes and Nunes 2013). Owing to this wide scope and the far-reaching consequences, digital transformation strategies seek to coordinate and prioritize the many independent threads of digital transformation. To account for their company-spanning characteristics, digital transformation strategies cut across other business strategies and should be aligned with them (Fig. 1). While there are various concepts of IT strategies (Teubner 2013), these mostly define the current and the future operational activities, the necessary application systems and infrastructures, and the adequate organizational and financial framework for providing IT to carry out business operations within a company. Hence, IT strategies usually focus on the management of the IT infrastructure within a firm, with rather limited impact on driving innovations in business development. To some degree, this restricts the product-centric and customer-centric opportunities that arise from new digital technologies, which often cross firms’ borders. Further, IT strategies present systemcentric road maps to the future uses of technologies in a firm, but they do not necessarily account for the transformation of products, processes, and structural aspects that go along with the integration of technologies. Digital transformation strategies take on a different perspective and pursue different goals. Coming from a business-centric perspective, these strategies focus on the transformation of products, processes, and organizational aspects owing to new technologies. Their scope is more broadly designed and explicitly includes digital activities at the interface with or fully on the side of customers, such as Accepted after one revision by Prof. Dr. Sinz.

Digital Transformation Strategies

Individuen hinterlassen online immer mehr Spuren in Form von personlichen Daten. Fur Unternehmen sind diese Daten ein wertvolles Gut, das in speziellen und nach ausen hin intransparent erscheinenden Markten angeboten und nachgefragt wird. Der vorliegende Artikel beleuchtet die Wertschopfung in diesen Markten aus einer strukturellen Perspektive.

Daten als Geschäft – Rollen und Wertschöpfungsstrukturen im deutschen Markt für persönliche Daten

Die okonomische Betrachtung des Konzepts Privatheit ist essentiell, allerdings haben die Wirtschaftswissenschaften (WiWi) das Thema bislang eher punktuell bearbeitet. Dieser Beitrag adressiert daher folgende Ziele: Zum einen liefert er einen Literaturuberblick zur Privatheitsforschung in den WiWi und leitet das Verstandnis von Privatheit in diesem Literaturzweig her. Durch die Literaturanalyse konnten zwei zentrale Forschungslucken identifiziert werden. Diese zu schliesen stellt das zweite Ziel des Beitrags dar. Konkret wird zuerst aus der Individualperspektive die Rolle der interdependenten Privatheit bei der Adaption neuer Technologien untersucht. Anschliesend erfolgt aus der Marktperspektive die Identifikation der Wertschopfungsstrukturen in Datenmarkten. Der Beitrag ist dementsprechend in zwei Teilabschnitte untergliedert. Der erste Abschnitt beinhaltet einen systematischen Literaturuberblick uber die Privatheitsforschung in den WiWi. Darauf folgen im zweiten Abschnitt die beiden empirischen Studien. Die erste Studie basiert auf einem quantitativ-empirischen Ansatz. Sie zeigt, dass interdependente Privatheitsbedenken der Diffusion neuer Technologien im Weg stehen konnen, da sie sich negativ auf die individuelle Adoptionsbereitschaft auswirken. Konkret lasst sich festhalten, dass interdependente Privatheitsbedenken die Wahrnehmung von funktionalen und hedonistischen Vorteilen negativ beeinflussen konnen. Die zweite Studie adressiert mittels eines qualitativ-empirischen Studiendesigns die Wertschopfungsstrukturen in Datenmarkten und offenbart neue Erkenntnisse uber die Strukturen der Datenmarkte, die Rollen der einzelnen Akteure innerhalb von Datenmarkten sowie eine Prognose zu zukunftigen Trends und der Entwicklung der Datenmarkte.

Perspektiven der Privatheitsforschung in den Wirtschaftswissenschaften

Social computing has transformed the content industry. Content providers have changed from providing merely content to offering social content experiences that allow users not only to passively consume content but also to actively participate. As the latest development, social live streaming services (SLSS) have emerged that enable so-called co-interactive behaviour, i.e., the live interplay between users while co-experiencing content. Yet, it remains unclear how co-interactive behaviour affects the monetisation of social live content. Based on a data set of 868,940 users from 59 gaming channels of the freemium-based SLSS Twitch, we empirically show that co-interactive behaviour has a stronger effect on users’ willingness to subscribe (WTS) than passive and active behaviour. Since we find that a user’s reciprocated interactions also directly increase other users’ WTS, our results call for dismantling the current dichotomy of user participation and social influences in IS research. We suggest a social-experiential perspective that integrates social influences as an inherent part of users’ participation experiences. This novel interactive second-person perspective contributes to research on user engagement and value capture on social content platforms, and it allows SLSS providers to obtain a more precise picture of user value to better develop or adapt their monetisation strategies. 

Christian Matt

Papers

A value-sensitive design approach to minimize value tensions in software-based risk-assessment instruments

Digital Transformation Strategies

Daten als Geschäft – Rollen und Wertschöpfungsstrukturen im deutschen Markt für persönliche Daten

Perspektiven der Privatheitsforschung in den Wirtschaftswissenschaften

How Synchronous Participation Affects the Willingness to Subscribe to Social Live Streaming Services: The Role of Co-Interactive Behavior on Twitch