자연주의적 탐구조사(Naturalistic Inquiry)

计量经济分析 = Econometric analysis

The author systematically examines one of the important issues of information — establishing the market price. He introduces the concept of «search» — where a buyer wanting to get a better price, is forced to question sellers. The article deals with various aspects of finding the necessary information.

Economics of Information

Trust: The Social Virtues and the Creation of Prosperity

The measurement of meaning

Carbon Accounting Software

The digitalization and the diffusion of connected mobile devices have urged media companies to deliver their content in digital formats such as apps. We evaluate differences in customers' preferences and willingness to pay between traditional and digital content services conducting an adaptive conjoint analysis. Within this analysis we compare subscriptions to a printed newspaper with subscriptions to the website, e-paper, smartphone app or tablet app of this newspaper. Our results show that customers still prefer the printed newspaper over any digital format. The acceptance of digital newspaper formats depends on device ownership but the website is most popular in general. Our findings have profound implications for multi-platform publishing strategies. Content providers have to examine carefully in in which situations their products might be used and which devices their potential customers own in order to choose the right formats and prices.

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Paper or Screen -- Differences in Customer Preferences and Willingness to Pay between Traditional and Digital Content Services

Many companies are using social sharing buttons to make it easier for consumers to refer a website or app to other potential consumers. Although these buttons are ubiquitous online, it remains unclear whether consumer referral propensity (i.e. the likelihood of consumers referring other consumers) varies across the channels through which consumers arrive at the website. In particular, we test whether referral propensity is higher for consumers themselves acquired through social referrals and compare them with consumers accessing the website through other commonly used channels, such as search engines and online advertisements. In addition, we examine whether the communication tool (i.e. social networking websites or instant messaging clients) through which the referral is transmitted affects consumers’ referral decisions. Our results indicate that consumers acquired through social referrals are more likely to make a referral and that the communication tools do not differ in their influence on consumers’ referral propensity.

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Does the Source Matter? How Referral Channels and Personal Communication Tools Affect Consumers’ Referral Propensity

Digital Life als Thema der Wirtschaftsinformatik

Digitization of everyday products and individual compositions of complex systems foster technological home networks. Thereby, users decide which smart home systems (SHS) they wish to connect themselves. Despite this phenomenon's increasing relevance, previous research has not yet analyzed how individuals buy and combine systems for home network integration. Existing approaches do not consider the additional utility from connecting systems within home networks. Thus, we extend network effect theory with a user-centered view and formalize SHS valuation based on utility effects created by users' independent decisions to connect. Our model presents a comprehensive and outright way of system valuation and selection, and accounts for current connectivity benefits in home networks. Based on combinatory optimization, we derive optimal home network compositions and underline the influences of network size and density. These findings on decision behavior are critical for providers to assess the utility of their products and to tweak system configurations accordingly.

Christian Matt

Papers

Carbon Accounting Software

Paper or Screen -- Differences in Customer Preferences and Willingness to Pay between Traditional and Digital Content Services

Does the Source Matter? How Referral Channels and Personal Communication Tools Affect Consumers’ Referral Propensity

Digital Life als Thema der Wirtschaftsinformatik

Connectivity is Ubiquitous, But is It Beneficial? A Numerical Approach to Assess Individuals' Valuations of Smart Home Systems