C
Christine Wimschneider
Researcher at University of Erlangen-Nuremberg
Publications - 7
Citations - 187
Christine Wimschneider is an academic researcher from University of Erlangen-Nuremberg. The author has contributed to research in topics: Frugal innovation & Creativity. The author has an hindex of 5, co-authored 7 publications receiving 120 citations.
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Competitive advantage through innovation: the case of Nespresso
TL;DR: In this article, the authors describe how Nespresso achieved competitive advantage through innovation by changing the rules of the game in its industry, and how the company succeeded by the thorough application of a strategy that, through perfect alignment, allowed the company to reach a unique market position.
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Frugal Innovation for Point-of-Care Diagnostics Controlling Outbreaks and Epidemics.
TL;DR: Progress in POCT technology and insights on how to most effectively use them allows the handling of more patients in a shorter time frame and consequently improves clinical outcomes at lower cost.
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How to design and construct an innovative frugal product? An empirical examination of a frugal new product development process
Alexander Brem,Alexander Brem,Christine Wimschneider,Ana Regina de Aguiar Dutra,Anelise Leal Vieira Cubas,Rodney Duarte Ribeiro +5 more
TL;DR: The study contrasted frugal New Product Development (fNPD) with conventional NPD, reconfirmed critical success factors of fNPD from prior research and extended these findings by three aspects to consider both need identification and need integration in fN PD.
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Effectuation vs. Causation: Can established firms use Start-Up Decision-Making Principles to stay innovative?
TL;DR: In this article, the authors argue that established companies try to cooperate with start-ups, build their own, or try to imitate their mindsets. But, do they make decisions like expert entrepreneurs?