D
D.E. New
Publications - 1
Citations - 12
D.E. New is an academic researcher. The author has contributed to research in topics: Marketing management & New product development. The author has an hindex of 1, co-authored 1 publications receiving 12 citations.
Papers
More filters
Journal ArticleDOI
Abandon bad R&D projects with earlier marketing appraisals
D.E. New,John L. Schlacter +1 more
TL;DR: In this article, the authors stress the need for the involvement of marketing much earlier in the development cycle and present a framework for accomplishing this purpose in order to prevent costly marketplace failure.