Daulatram B. Lund

TL;DR: In this article, the authors examined the impact of organizational culture types on job satisfaction in a survey of marketing professionals in a cross-section of firms in the USA and found that job satisfaction was positively related to clan and adhocracy cultures, and negatively related to market and hierarchy cultures.

TL;DR: In this article, the authors examine Web users' beliefs, attitudes and behavior towards Web advertising, and test the belief model via structural equation modeling. But the results suggest the model is a robust Web advertising effectiveness measurement tool.

TL;DR: The ethical behavior of a national sample of marketing professionals was examined by analyzing their responses to four different types of ethical dilemmas presented in vignette form as mentioned in this paper, which operationalize the concepts of coercion and control, deceit and falsehood, conflict of interest, and self integrity, within the context of the marketing mix elements.

TL;DR: In this article, the impact of gender on ethics judgment of marketing professionals in a cross-section of firms in the United States was examined and the results of statistical analyses indicated that men and women marketing professionals differ significantly in their ethics judgment.

TL;DR: In this paper, the authors examined empirically consumers' attitudes toward direct marketing using a sample of 354 consumers in a large southern metropolitan area and found that four of the five shopping orientation factors examined significantly underlie consumer's attitudes towards direct marketing, i.e., too much direct mail, like to examine product before purchase, retail people are pushy, and past direct marketing experience.