Journal ArticleDOI
Beliefs, attitudes and behaviour towards Web advertising
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In this article, the authors examine Web users' beliefs, attitudes and behavior towards Web advertising, and test the belief model via structural equation modeling. But the results suggest the model is a robust Web advertising effectiveness measurement tool.Abstract:
To examine Web users' beliefs, attitudes and behaviour towards Web advertising, Pollay and Mittal's (1993) belief model is tested via structural equation modelling. The results suggest the model is a robust Web advertising effectiveness measurement tool. Underlying the study are the hypotheses that Web users' attitudes towards Web advertising are a function of several belief factors and influence users' behavioural intention. Results indicate the belief factors—product information, hedonic pleasure, and social role and image—related positively to subjects' attitudes towards Web advertising. Web users' beliefs about materialism, falsity/no sense and value corruption related negatively to their attitudes towards Web advertising. Web advertising attitudes impacted on reported behaviour towards Web advertising such that the more positive Web users' attitudes were towards Web advertising, the greater the likelihood that they would respond favourably to Web ads. In addition, the higher the respondents' income a...read more
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Consumer attitudes and purchase intentions toward Islamic banks: the influence of religiosity
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References
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Book
Structural Equations with Latent Variables
TL;DR: The General Model, Part I: Latent Variable and Measurement Models Combined, Part II: Extensions, Part III: Extensions and Part IV: Confirmatory Factor Analysis as discussed by the authors.
Book
Lisrel 8: Structural Equation Modeling With the Simplis Command Language
Karl G. Jöreskog,Dag Sörbom +1 more
TL;DR: The SIMPLIS language shifts the focus away from the technical question "How to do it", so that researchers can concentrate on the question, "What does it all mean?"
Journal Article
Marketing for management.
TL;DR: The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales, which identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies.
Journal ArticleDOI
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: The authors address the role of marketing in hypermedia computer-mediated environments by considering hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...
Journal ArticleDOI
A Model for Predictive Measurements of Advertising Effectiveness
TL;DR: The development and selection of research designs too often reflect thinking which is technique-oriented as mentioned in this paper, and this article looks at advertising research from another viewpoint, and it starts with the quest...
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