A comparative literature analysis of definitions for green and sustainable supply chain management

Creation of value for customers is a critical task for marketers, particularly when developing new products and services or starting new businesses. This paper presents a new conceptual framework for marketers to ponder when exploring ways to distinguish themselves, in the eyes of the customer, from others in the marketplace. This framework is built on the strengths of existing frameworks. Possible applications of the framework in designing marketing strategy, recognizing new product opportunities, and enhancing product concept specifications are discussed.

https://jungkirbalik.files.wordpress.com/2008/06/customer-value-creation-a-practical-framework.pdf

Customer Value Creation: A Practical Framework

Abstract Rooted in contingency theory, this study puts forth propositions stating (1) that superiors of business units which face higher environmental uncertainty will use a more subjective performance appraisal approach whereas superiors of business units which face lower environmental uncertainty will use a more formula-based performance evaluation approach, and (2) that a stronger fit between environmental uncertainty and performance evaluation style would be associated with higher business unit performance. Findings from 58 business units in eight Fortune 500 firms provide strong support to both sets of these propositions.

Appropriateness of accounting data in performance evaluation: an empirical examination of...

Tony Woodall is Senior Lecturer in Quality Management and Marketing, Department of Strategic Management and Marketing, Nottingham Business School, The Nottingham Trent University, Burton Street, Nottingham, United Kingdom, NG1 4BU E-mail: tonywoodall@ntuacuk, telephone: +44(0)115 8484313, facsimile: +44(0)115 8486420 The author would like to extend his thanks to the Editor and the anonymous reviewers for their invaluable comments and advice

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Conceptualising 'value for the customer': an attributional, structural and dispositional analysis

Build-to-order supply chain management: a literature review and framework for development

This article is a corollary to three articles published earlier in Management Decision. More precise definitions of a modern value chain are proposed, in terms of it being a business system that creates end‐user satisfaction and realises the objectives of other member stakeholders. Comparisons are drawn with the current notion of supply chain management and an explanation is given as to how the supply chain fits into the wider perspective put forward in this paper. Ideas are advanced in relation to value chain relationships and options. Models are then suggested relating to a number of well‐known international companies, where the authors have researched, at primary or secondary level.

Implementing value strategy through the value chain

The notion of what is meant by “value” is explored and summarised in terms of its involvement in delivering the product/service attributes, considered necessary to create customer satisfaction. Investigates the business system in relation to the value chain, as well as citing the conflicting views of a number of authors upon this topic. A specific company is used as a template to bring out many of the notions that have been put forward. Concludes with the fact that the traditional value chain begins with the company’s core competences, whereas evidence suggests that modern value chain analysis reverses this approach and uses customers as its starting point.

Value and information – concepts and issues for management

Examines the concepts of value and information in terms of management. Although changes in information technology are the major themes, changes in the marketplace and the challenges facing marketing are also discussed. Examines value‐based marketing and its usefulness to customers, as well as the consequences of customers’ needs, as related to corporate and product credibility. Organizational structure, and its relation to strategic direction, is considered within this context. Concludes that both the concept of the virtual corporation, and the switch in emphasis from marketplace to marketspace, have been advanced.

Value‐based marketing and its usefulness to customers

Quality and value are currently convergent concepts in healthcare. The importance of patients as customers has increased the focus on quality management and value delivery. The Queen Elizabeth Hospital in Rotorua is a specialist hospital for rheumatic disease and rehabilitation. It has a clear mission for the delivery of customer quality and in fulfilling this mission uses a holistic approach (a value chain approach) to customer care. The value chain study of QEH’s product/service delivery has enabled medical, medical support staff and management to review both value delivery quality and delivery methods. The study explored the QEH value chain organisation and process structures and has identified questions concerning healthcare delivery and alternative methods for achieving current results and the future direction of the organisation. Value chain analysis encourages an intra‐ and inter‐organisational review of resource application and identifies alternative methods and structures for meeting objectives.

Value and value chains in healthcare: a quality management perspective

Proposes the idea that as the Internet is a new channel for commerce, a structured approach is necessary in order to identify opportunities and threats. Looks at the ways in which value can be added throughout the process, from product development to every part of the value chain. Examines the information‐based approach as a way of adding value and concludes that it is only by pursuing a logical approach to the integration of information management into the strategy process that firms can become effective, world‐class competitors.

David Walters

Papers

Implementing value strategy through the value chain

Value and information – concepts and issues for management

Value‐based marketing and its usefulness to customers

Value and value chains in healthcare: a quality management perspective

Using the Internet as a channel for commerce