Thank you for downloading using multivariate statistics. As you may know, people have look hundreds times for their favorite novels like this using multivariate statistics, but end up in infectious downloads. Rather than reading a good book with a cup of tea in the afternoon, instead they juggled with some harmful bugs inside their laptop. using multivariate statistics is available in our digital library an online access to it is set as public so you can download it instantly. Our books collection saves in multiple locations, allowing you to get the most less latency time to download any of our books like this one. Merely said, the using multivariate statistics is universally compatible with any devices to read.

Using Multivariate Statistics

Entrepreneurship plays an important role in creating jobs, innovation and growth. Fostering entrepreneurship is a key policy goal for governments who expect that high rates of entrepreneurial activity will create sustainable jobs. Self-employment, also contributes to job creation in Europe, as 30% of the self-employed have employees of their own. European-level data indicate that the selfemployment sector has shown a degree of resilience during the recent economic crisis, as the relative decline in self-employment has been more moderate in comparison with salaried employment.

Entrepreneurship 확산과 청년창업지원

Structural equation modeling , Structural equation modeling , کتابخانه دیجیتال جندی شاپور اهواز

Structural Equation Modeling

This research aimed to identify the linkages between marketing mix elements and the purchase decision process among consumers in the Malaysian retail industry. To fulfill this objective, the present study followed a quantitative survey for gathering the data from the consumers of department stores at the East Coast region in Malaysia. All of the obtained data were inserted and coded using SPSS and then analysed by AMOS 18. The findings indicated that the impact of advertising on the consumers' purchase decision is positive and statistically significant. Besides that, the findings demonstrated that distribution intensity has a negative effect on purchase decision, whereas price plays a key important role in affecting purchase decisions process of the consumers. Lastly, the findings of this paper verified that store image and store location have significant positive linkages with purchase decision. These outcomes enhance our understanding on the role of marketing mix elements in determining a consumer's purchase decision, particularly in the retail context.

Importance of Marketing Mix Elements in Determining Consumer Purchase Decision in the Retail Market

The purpose of this study is to investigate the impact of marketing mix elements on food buying behavior of supermarket consumers in Vietnam. Empirical evidence from 222 participants shopping at five supermarkets validates a theoretical model, indicating a significant positive relationship between marketing mix variables and food purchasing behavior. Results reveal that product factor exerts greatest influence on consumer buying decision, followed by shopping convenience, store atmosphere, price, promotion and personnel respectively. These findings contribute to the literature relating to retail marketing and have marketing implications for bringing traffic into supermarkets and increasing sales.

/pdf/the-impact-of-marketing-mix-elements-on-food-buying-behavior-30oo33efgn.pdf

The Impact of Marketing Mix Elements on Food Buying Behavior: A Study of Supermarket Consumers in Vietnam

The study investigated the role of store location in influencing customers' store choice. Two outlets that belong to the same supermarket chain were studied. These outlets shared similar management and marketing strategies. A descriptive survey of customers and management was done through the use of questionnaires, interviews and observations as research instruments. It was noted that outlets with better parking space attracted high income earners, whilst proximity to other complimentary outlets increased pedestrian store traffic. Out of ten factors that may influence store choice, seven factors were considered by customers to be pertinent. Of the seven factors, four were store location features, namely travelling time, location convenience, proximity to complimentary outlets and store visibility. This study is very critical to retailing strategists and marketers since location require consideration prior to trading, any error in this regard will now be cast in concrete and it will be expensive to alleviate.Keywords: all pay auctions, supply uncertainty, discriminatory auctions, experimental economics,INTRODUCTIONWith retailing picking up and consumers becoming choosy, it becomes vital for retailers to look out for new avenues and opportunities to boost sales revenues. Intense competition in the market has forced retailers to reconsider their strategies. Retail and service centres are often the final selling points in a physical distribution network. They include facilities like departmental stores, supermarkets, hypermarkets and many more. Location analysis for these points is highly sensitive to revenue and accessibility factors rather than cost factors.The location of a retail store plays a very important role in its success; it is an integral and crucial part of the retail strategy as the location of the store conveys a lot about its image. It also influences the merchandising mix and layout of the store. Once setup, a retailer can change its merchandise mix, adjust prices, improve communication or services but it is very difficult to change the location. The research explored how location influence store choice in the retail sector.LITERATURE REVIEWStore Location DefinedMendes and Themindo (2004) define store location as the physical space occupied by a shop, they further attribute that, it is the catchment area of a shop which experiences intense economic and commercial activities. Store location incorporates trade area analysis and retail site analysis. A trade area as defined by Levy, Weitz and Beitelspacher (2012) is a contiguous geographic area that accounts for the majority of a store's sales and customers. The trading area analysis usually provides the basis for delineating both the trading area of a new store and that of an existing store. This is usually done by evaluating the demographic characteristics of the area. Many retailers use the geographic information systems (GIS) software to determine their trading areas. On the other hand, retail site analysis is the next step in evaluating alternative specific store sites which can be an isolated store, unplanned business district and the planned business district coupled with site characteristics such as traffic flow, visibility and terms of occupancy just to name a few.Importance of Store Location to a RetailerThe importance of store location to a retailer should not be underestimated. Why is store location such an important decision for a retailer? First, location is typically one of the most influential considerations in a customer's store choice decisions. For instance, a working couple can easily decide to shop at the shop nearest to their bus terminus on their way from work. Most consumers similarly shop at the supermarket closest to them.Second, location decisions have strategic importance because they can be used to develop a sustainable competitive advantage. If a retailer has the best location, that is, the location that is most attractive to its customers, competitors are relegated to occupying the second-best location. …

The role of store location in influencing customers' store choice

Subsistence women in developing economies are largely marginalised yet their circumstances could be improved through entrepreneurship. The study sought to establish the relationship between entrepr...

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2020.1818365

Women entrepreneurial intentions in subsistence marketplaces: The role of entrepreneurial orientation and demographic profiles in Zimbabwe

The authors investigated whether Rwanda as a member of the Common Market for Eastern and Southern Africa (COMESA) has comparative advantage in the products that it exports. The results have shown that Rwanda has revealed comparative advantage in 294 product lines. Pyrethrum, roots containing rotenone extracts has the highest index of 12139.35. The authors have concluded that Rwanda has comparative advantage and just needs to increase their production and promote them.

Rwanda: What Drives the Nation in International Trade?

The rural consumer has been largely ignored in advertising research, yet they constitute more than 50% of the population in Africa. The study aimed to explore rural consumers’ assessment of COVID-19 vaccination radio advertising credibility with a peculiar focus on the influence of indigenous medical knowledge systems and traditional beliefs in Zimbabwe. The interpretive paradigm was adopted in the embedded single case study. The rural population which was purposively sampled consisted of 6Focus Group Discussions (FGD) and 12 interviews of rural consumers. Thematic approach was used to analyze the data. The results show that credibility of radio adverts on COVID-19 is dependent on the source of information, political perceptions, religious and personal experiences on COVID-19. Rural consumers also relied on traditional medicines to treat COVID-19. The rural consumers have strong belief in spirituality and witchcraft which had a bearing on the acceptance/non acceptance of COVID-19 vaccination radio adverts. The study provides theoretical insights and also practical contribution to COVID-19 vaccination managers, advertisers and health marketing practitioners to enhance the acceptance and trust of national radio ads, so as to increase rural consumers’ vaccination. 

COVID-19 vaccination national radio advertising credibility assessment by rural consumers: The influence of indigenous medical knowledge systems and traditional beliefs

This study examines how personality traits and money attitudes influence consumers' decision-making styles when purchasing investment products in South Africa. A sample of 269 South Africans completed the research questionnaire, which assessed their extraversion, conscientiousness, openness, money power/prestige, money retention/time, money quality, info-mising, extending, and tax-free investment purchase decision. Also, confirmatory factor analysis and structural equation modelling approaches were used to analyze the survey data. The results suggest that personality traits and money attitudes significantly impact consumer decision-making regarding tax-free investment products. However, the relationships between extraversion and money power/prestige and between info-mising decision styles and tax-tree investment purchase decisions were found to be negative. Cluster analysis revealed three distinct segments based on the characteristics of respondents and their drive for investment: strong conscientiousness investors, status-driven investors, and introverted investors. Marketing professionals and investment firms can use the study findings on consumer traits and money attitudes to improve marketing effectiveness in an organisation. Practically, extensive information processing has a fundamental bearing on investment decision-making in emerging markets. Extraversion and conscientiousness personality traits and money attitudes must be taken into consideration by investment products marketers and practitioners in marketing practice. 

https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/cb.2146

Divaries C. Jaravaza

Papers

The role of store location in influencing customers' store choice

Women entrepreneurial intentions in subsistence marketplaces: The role of entrepreneurial orientation and demographic profiles in Zimbabwe

Rwanda: What Drives the Nation in International Trade?

COVID-19 vaccination national radio advertising credibility assessment by rural consumers: The influence of indigenous medical knowledge systems and traditional beliefs

Personality traits, money attitudes and consumer decision‐making styles as predictors of investment products choice in South Africa