Don A. Dillman

Abstract: Develops a theoretically based system guided by principles of social exchange and administration that ensure high quality surveys at low cost. Presents step-by-step procedures and shows why each step is important. Contains many examples and, where appropriate, contrasts acceptable and unacceptable procedures.

TL;DR: In this article, the authors present an overview of the design of web, mail, and mixed-mode surveys, and present a survey implementation approach for web-based and mail-based surveys.

TL;DR: The classic survey design reference, updated for the digital age as mentioned in this paper, has been used for over two decades to assist both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys.

TL;DR: The Cornerstones of a Quality Survey: Deciding What Information You Need, Choosing a Survey Method, When and How to Select a Sample, Setting Your Survey in Motion and Getting It Done.