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Dwight A. Merriman
Researcher at Google
Publications - 5
Citations - 3310
Dwight A. Merriman is an academic researcher from Google. The author has contributed to research in topics: Visitor pattern & The Internet. The author has an hindex of 5, co-authored 5 publications receiving 3310 citations.
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Patent
Method of delivery, targeting, and measuring advertising over networks
TL;DR: In this paper, the authors present methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet, and the use of advertisements is tracked to permit targeting of the advertisements of individual users.
Patent
Method and apparatus for automatic placement of advertising
TL;DR: In this paper, a computer system for automatic replacement of direct advertisements in scarce media includes an advertising server for selecting a direct advertisement based on certain criteria, and transaction results of the direct advertisement placement are reported back to the advertising server, and an associated accounting system.
Patent
Network for distribution of re-targeted advertising
TL;DR: A computer system for automatic replacement of advertisements includes an advertising server for selecting an advertisement based on criteria related to the individual viewer as mentioned in this paper, in particular, advertisements are selected for a given user, based on the past behavior of that specific given user.
Patent
System and method for analyzing website activity
Jonathan Marc Heller,James Christopher Kim,Dwight A. Merriman,Andrew Joel Erlichson,Benjamin Chien-Wen Lee +4 more
TL;DR: In this article, a method and system for analyzing website activity is presented, where the system receives event-level data representing visitor session activity on a client website, and attributes characteristic information of the eventlevel data associated with each visitor's session to at least one of a plurality of visitor segments, stores results of the attributed information aggregated according to visitor segment prior to a client-requested analysis of event level data, and provides online reports based on the resultant data.
Patent
System and method for reporting website activity based on inferred attribution methodology
Jonathan Marc Heller,James Christopher Kim,Dwight A. Merriman,Andrew Joel Erlichson,Benjamin Chien-Wen Lee +4 more
TL;DR: In this article, a method and system for reporting website activity is presented, where event-level data representing visitor activity on a client website, infers attribution of one or more metrics to at least one navigation entity based on the visitor activity.