The measurement of meaning

The self-concept literature in consumer behavior can be characterized as fragmented, incoherent, and highly diffuse. This paper critically reviews self-concept theory and research in consumer behavior and provides recommendations for future research.

https://www.jstor.org/stable/pdf/2488624.pdf

Self-Concept in Consumer Behavior: A Critical Review

There is more than one kind of consumer involvement. Depending on the antecedents of involvement (e.g., the product's pleasure value, the product's sign or symbolic value, risk importance, and probability of purchase error), consequences on consumer behavior differ. The authors therefore recommend measuring an involvement profile, rather than a single involvement level. These conclusions are based on an empirical analysis of 14 product categories.

Measuring consumer involvement profiles

This article reviews the literature regarding the effect of country of origin on buyer evaluations of products. The issue is important for countries (especially resource-poor, developing countries) that need to increase manufactured exports and for firms that source products in countries different from where sold. Marketing inferences are drawn, and implications for future research are developed.

/pdf/country-of-origin-effects-on-product-evaluations-3bexgnv6vl.pdf

Country-of-origin effects on product evaluations

Utilizing an involvement perspective and Punj and Stewart's (1983) interaction framework of decision making, the relationship between external search effort and a number of motivating antecedent variables is investigated and evaluated across five related consumer electronic products. The findings confirm four of five hypothesized relationships between total search effort and the following variables: purchase involvement (+), attitudes toward shopping (+), time availability (+), and product class knowledge (−). The relationship between ego involvement and total search effort was not significant. The influence of these variables upon a number of subindices of external search, including retailer search, media search, interpersonal search, and neutral sources search, is also investigated and reported.

External Search Effort: An Investigation Across Several Product Categories

Assessing the Quality of Industrial Products

This article describes a method for determining the self-actualization scores of consumers and their relationship to product perceptions.

Self-Actualization and Product Perception

An increasing volume of descriptive material about marketing in various nations has become available in recent years; few attempts have been made to generalize about all nations.This article, focus...

https://www.jstor.org/stable/info/1248784

Concepts in Comparative Retailing

Marketers have been directing advertising messages to the Negro market based upon possibly inadequate research findings. The study reported here, though decidedly limited in scope, reveals a genera...

Negro and White Response to Advertising Stimuli

Consumers as members of a common culture decide which products are appropriately used by men and which by women. If consumers of one sex desire a functionally useful product, but are inhibited from buying it by important psychological factors and cultural norms relating to sex role, then it becomes important for marketers to understand these restrictions so that culturally acceptable conditions for purchase can be developed. Since a male's sex role identification and anxiety level are significant variables in his behavior, this study analyzed the relationship of sex role identification (psychological femininity) and anxiety (manifest anxiety) to American men's attitudes toward products with a defined feminine appeal.

Edward W. Cundiff

Papers

Assessing the Quality of Industrial Products

Self-Actualization and Product Perception

Concepts in Comparative Retailing

Negro and White Response to Advertising Stimuli

Acceptance by Males of Feminine Products