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Elizabeth S. Moore
Researcher at University of Notre Dame
Publications - 29
Citations - 2799
Elizabeth S. Moore is an academic researcher from University of Notre Dame. The author has contributed to research in topics: Marketing mix & Marketing science. The author has an hindex of 20, co-authored 29 publications receiving 2603 citations. Previous affiliations of Elizabeth S. Moore include Mendoza College of Business.
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Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development:
TL;DR: In this paper, a wide-ranging portrait of the general course that has been taken by the body of marketing thought over its "4 Eras" and how the treatment of societal dimensions of marketing has fared during each period is presented.
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Passing the Torch: Intergenerational Influences as a Source of Brand Equity
TL;DR: In this paper, the authors report the findings of two studies that show intergenerational impacts on brand equity to be persistent and powerful across an array of consumer packaged goods, but as a strategic challenge, these effects seem to apply strongly for some brands but not for others.
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Marketing's Contributions to Society:
TL;DR: In this article, the scope of the marketing field and the contributions it offers to society is discussed. But, the authors adopt several perspectives to analyze the contributions of marketing field to society.
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The Online Marketing of Food to Children: Is It Just Fun and Games?
TL;DR: In this article, the authors report results of the first systematic content analysis of food marketers' Web sites that either target children directly or contain content of interest to them, identifying 11 online marketing practices of public policy relevance.
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Children, Advertising, and Product Experiences: A Multimethod Inquiry
TL;DR: The authors found that both product trial and advertising have influences, but also that the interplay of these influences differs between older children (10-11-year-olds) and younger children (seven- to eight-year]-olds.