Elizabeth S. Moore

TL;DR: This article provided a basis for further examination of some of the key questions in this area, and suggested how children's advertising research can be employed to illuminate them, and provided a framework for further examining some of these key questions.

TL;DR: In this article, a behavioral theory-based agenda is proposed to explain food waste in the squander sequence with the ultimate goals of encouraging future research to uncover the psychological underpinnings of consumerlevel food waste and of deriving transformative consumer solutions to this substantive issue.

TL;DR: In this paper, the authors address the appropriate centrality of the macromarketing perspective for the larger field of marketing scholarship and explore the treatment of the societal domain across the four eras of marketing thought development, the recent trend to research specialization, the loss of knowledge and today's PhD education in marketing, a current concern with the American Marketing Association's 2004 definition of marketing, and the challenge posed by the fact that research on marketing and society is itself fragmented.

TL;DR: The Journal of the Academy of Marketing Science was started 40 years ago, at a time when "marketing in society" issues were capturing much attention from marketing scholars as mentioned in this paper, and since that time both the field and this journal have grown and matured, but the marketing in society area has become somewhat removed from the dominant perspectives of marketing scholarship.

TL;DR: In this paper, the authors adopt several perspectives to do this, looking across time, across societies, and into the operations and structure of the aggregate marketing system itself, which emerges as a huge and complex human institution.