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Erik H. Schlie

Researcher at University of Cambridge

Publications -  2
Citations -  119

Erik H. Schlie is an academic researcher from University of Cambridge. The author has contributed to research in topics: German & Multinational corporation. The author has an hindex of 2, co-authored 2 publications receiving 117 citations.

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Regional follows global: strategy mixes in the world automotive industry

TL;DR: In this paper, the authors explore the strategic responses of multinational automotive companies embedded in a simple framework of interdependent industry forces, total globalisation barriers, and competitive regionalisation advantages, and suggest that a car producer should first become a global company, in order to efficiently and selectively regionalise in a second step.