Ezlika M. Ghazali

TL;DR: In this paper, the authors extended the theory of planned behavior by including perceived value dimensions as the antecedents of attitude in the model and found that attitude was the most important predictor followed by perceived behavioural control, product knowledge, hedonic value, environmental value and safety value.

TL;DR: This article explored six types of PEBs (i.e., activist, avoider, green consumer, green passenger, recycler and utility saver) and investigated their antecedents and interrelationships between two ethnic groups (Malays and Chinese) in Malaysia.

TL;DR: Findings show that customer satisfaction and the two dimensions of switching barriers (perceived switching costs and perceived attractiveness of alternatives) significantly influence customer loyalty.

TL;DR: In this paper, the authors integrated TAM and the theory of Planned Behaviour (TPB) to understand factors that influence consumers' intentions to adopt this new shopping channel, especially in developing countries such as Malaysia where it has the fastest growing mobile penetration rate in the world.

TL;DR: The research model provides empirical support for an integrated model for understanding the antecedents of the players’ behavioral intentions that incorporates psychological, social and gaming motivational factors in the context of an augmented reality mobile game.