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Fabrice Larceneux
Researcher at Paris Dauphine University
Publications - 66
Citations - 1404
Fabrice Larceneux is an academic researcher from Paris Dauphine University. The author has contributed to research in topics: Brand equity & Greenwashing. The author has an hindex of 11, co-authored 63 publications receiving 1219 citations. Previous affiliations of Fabrice Larceneux include HEC Paris & PSL Research University.
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How Sustainability Ratings Might Deter “Greenwashing”: A Closer Look at Ethical Corporate Communication
TL;DR: In this paper, the authors investigate the role of independent sustainability ratings on consumers' responses to companies' corporate social responsibility (CSR) communication and find that consumers infer less intrinsic motives by the brand.
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How Sustainability Ratings Might Deter "Greenwashing": A Closer Look at Ethical Corporate Communication
TL;DR: In this paper, the authors investigate the role of independent sustainability ratings on consumers' responses to corporate social responsibility (CSR) communication and find that consumers infer less intrinsic motives by the brand.
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Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects
TL;DR: In this article, the authors examined the moderating effect of the brand on organic label effects and found that, depending on brand equity, the marginal effect of organic labeling information in terms of perceived product quality varies.
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Label equity and the effectiveness of values-based labels: an experiment with two French Protected Geographic Indication labels
TL;DR: In this paper, the authors explore the decision-making process of consumers when faced with food products that have values-based labels and explore the impact of a label of origin guaranteed by the European Union, the Protected Geographic Indications (PGI) label.
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Label equity and the effectiveness of values‐based labels: an experiment with two French Protected Geographic Indication labels
TL;DR: It was found that the impact on overall quality and purchase intention emerged only when the relatively unrecognized PGI label was explained to consumers, thus highlighting the importance of building awareness of a values-based label.