Fei Zhou

TL;DR: In this paper, the authors examined the relationship between humble leadership and employee innovation behavior and investigated the mediating effects of core self-evaluation and the moderating effect of leader political skill in this relationship.

TL;DR: In this article, the influence of sports celebrities' personal brand on consumers' perceptions of global brand equity and brand love was examined based on global consumer culture theory and self-expansion theory.

TL;DR: Wang et al. as mentioned in this paper proposed that live-stream marketing can be used as a sustainable strategy to improve the relationship between customers and the companies endorsed by broadcasters based on signal theory and the framework of "affordance--psychological outcome--consumer behavior".

TL;DR: This paper investigated 150 university lecturers from the perspective of their emotional labour, focusing on the effect of a playful climate on lecturers' innovation intention and job engagement, and found that lecturers liked a playful environment more than a calm one.

TL;DR: Zhang et al. as discussed by the authors explored the influencing mechanism by which gamified information systems impacts users' perceived benefits and continuance intention and found that both achievement-related and social-related interaction can affect the user's continuance intentions.