1. Introduction and Overview. 2. Detecting Influential Observations and Outliers. 3. Detecting and Assessing Collinearity. 4. Applications and Remedies. 5. Research Issues and Directions for Extensions. Bibliography. Author Index. Subject Index.

Regression Diagnostics: Identifying Influential Data and Sources of Collinearity

The author systematically examines one of the important issues of information — establishing the market price. He introduces the concept of «search» — where a buyer wanting to get a better price, is forced to question sellers. The article deals with various aspects of finding the necessary information.

Economics of Information

Social Network Analysis

The authors examine the implications of electronic shopping for consumers, retailers, and manufacturers. They assume that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings. They examine these advantages as a function of typical consumer goals and the types of products and services being sought and offer conclusions regarding consumer incentives and disincentives to purchase through interactive home shopping vis-à-vis traditional retail formats. The authors discuss implications for industry structure as they pertain to competition among retailers, competition among manufacturers, and retailer-manufacturer relationships.

Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in

Purpose – The advent of the internet and in particular the interactive features of Web 2.0 in recent years have led to an explosion of interest in customer engagement. The opportunities presented by social media to help build close relationships with customers seem to have excited practitioners in a wide variety of industries worldwide. Academic scholarship on customer engagement, however, has lagged practice and its theoretical foundation is relatively underdeveloped and a better understanding of the concept is essential to develop strategies for customer engagement. This paper seeks to address some of these issues.Design/methodology/approach – The paper attempts to enhance understanding of customer engagement by examining practitioner views of customer engagement, linking it to the marketing concept, market orientation, and relationship marketing, modeling the customer engagement cycle, and developing a customer engagement matrix.Findings – The paper develops a model of the customer engagement cycle wit...

Customer engagement, buyer‐seller relationships, and social media

https://isiarticles.com/bundles/Article/pre/pdf/44973.pdf

Factors influencing popularity of branded content in Facebook fan pages

– This study aims to conceptualise the role of knowledge transfer offices (KTOs) as knowledge brokers (KBs) and identify which factors are most significantly related with their performance for supporting public‐private research organizations (PROs), testing the authors' hypothesis for the Spanish case., – An empirical analysis is conducted based on data from RedOTRI 2008 annual report about 63 Spanish KTOs. A multiple lineal regression model is carried on each of the selected variables representative of KTOs' performance (number of priority patents, revenues from industry collaboration and number of spin‐offs) in order to establish possible relationships with some factors related to the knowledge process that characterize KTOs' activity., – A theoretical framework conceptualizing the KTOs' role as knowledge brokers is suggested. Factors positively influencing KTOs' performance are PRO's total annual expenses, the type of PRO, the KTO age, the existence of a science park, the explicit regulation of intellectual property rights, the number of specialized full‐time staff of the KTO and the availability of a patent stock., – The practical implication is the identification of those critical factors for the day‐to‐day operation of Spanish KTOs in their different ways of transferring knowledge, drawing managerial and organisational practices that may improve their performance., – This paper provides two original contributions for literature on knowledge transfer: a theoretical framework for the conceptualisation of KTOs as KBs, and the categorisation and further analysis of factors closely related to the performance of KTOs. A set of managerial implications for a better improvement of such institutions is presented.

Brokering knowledge from universities to the marketplace: the role of Knowledge Transfer Offices

This study examines the relationship between academic publications and patents. First, we use regression models to investigate those factors that act as potential drivers when considering papers and patents individually. Second, we run a cluster analysis in order to test whether universities follow different patterns in the way they align their resources in regard to research objectives. The empirical application considers the Spanish public higher education system for the period 2006–2010. The overarching conclusion is that cross-fertilisation relationships between academic research and its commercialisation are found. There are, however, important differences in how universities are disseminating research results, particularly when we analyse the resources and capabilities universities possess. Results also stress the need to look at contextual and normative factors.

/pdf/balancing-basic-and-applied-research-outputs-a-study-of-the-2i4gm3ylx4.pdf

Balancing basic and applied research outputs: a study of the trade-offs between publishing and patenting

The main objective of this paper is to define and evaluate the professional abilities of an engineer who works as an IT professional in Spain, primarily telecommunications engineers and computer scientists. Their occupational profiles will provide us with a useful tool for defining and conceptualizing curriculum plans for new qualifications, which the EU Higher Education Area project will require in 2010. European universities, institutes of higher education, and learning centers are currently drawing up such proposals. This article presents a first attempt at defining the professional characteristics-in terms of competence and aptitude-that an IT professional should possess. It focuses more on interpersonal skills and abilities than to knowledge and technical expertise.

/pdf/professional-and-interpersonal-skills-for-ict-specialists-2bjhw3mn9a.pdf

Professional and Interpersonal Skills for ICT Specialists

Although social capital has been researched from many approaches and attempts have been made to measure it online, the literature lacks an operational description that would allow its measurement criteria to be established from a social network perspective. Therefore, the purpose of this paper is to identify in the literature what metrics researchers use to measure social capital on social networking sites from a social network perspective. Thus, this contribution offers a theoretical description of the key elements for measuring social capital in social networking sites, which may be useful in subsequent studies.

Ferran Sabate

Papers

Factors influencing popularity of branded content in Facebook fan pages

Brokering knowledge from universities to the marketplace: the role of Knowledge Transfer Offices

Balancing basic and applied research outputs: a study of the trade-offs between publishing and patenting

Professional and Interpersonal Skills for ICT Specialists

Social capital on social networking sites: a social network perspective