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Fumikazu Morimura
Researcher at Kobe University
Publications - 6
Citations - 33
Fumikazu Morimura is an academic researcher from Kobe University. The author has contributed to research in topics: Service provider & Empirical research. The author has an hindex of 2, co-authored 5 publications receiving 24 citations. Previous affiliations of Fumikazu Morimura include Kyoto Sangyo University.
Papers
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Journal ArticleDOI
Waiting in Exit-Stage Operations: Expectation for Self-Checkout Systems and Overall Satisfaction
TL;DR: In this paper, the authors investigated how customers' expectations about self-checkout affects their perceptions of waiting in terms of social injustice, unattractiveness and undistraction as well as customer satisfaction when retailers change checkout operations through installing self-service technologies.
Journal ArticleDOI
Information technology use in retail chains: Impact on the standardisation of pricing and promotion strategies and performance
Fumikazu Morimura,Yuji Sakagawa +1 more
TL;DR: It is found that IT use for exploitation has a positive effect on the standardisation of promotion strategies, whereas IT useFor exploration has apositive impact on theStandardisation of pricing strategies.
Book ChapterDOI
Potential role of frugal innovation for diffusing energy management systems in Japan
TL;DR: In this article, the authors investigated whether and in what respects frugal innovations might help in overcoming barriers for the adoption of home energy management systems (HEMS) in Japan, and they found that while potential users appreciate the need for using HEMS, the actual adoption of HEMS in the country has remained low, suggesting a gap in consumer intention and its actual implementation.
Journal ArticleDOI
The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry
Fumikazu Morimura,Yuji Sakagawa +1 more
TL;DR: In this paper , the effects of responsive and proactive market orientations on big data analytics capability (BDAC) and firm performance were investigated and it was shown that both responsive and reactive market orientation increase BDAC.
Book ChapterDOI
Waiting for Checkout: Toward an Understanding of Customers’ Perceptions
TL;DR: In this paper, the authors aim to develop useful measurements for investigating customers' perceptions of waiting and service management, and find that wait time leads to negative customer evaluation of service delivery.