Geeta Menon

TL;DR: In this article, the authors demonstrate the differential effects of framing health hazards as occurring every day versus every year, two reference periods that objectively refer to the present but subjectively seem different, and show that every day framing makes risks appear more proximal and concrete than every year framing, resulting in increased self-risk perceptions, intentions to exercise precautionary behavior, concern and anxiety about the hazard, and effectiveness of risk communication.

TL;DR: In this paper, the authors examined how the phonetic structure of brand names affects a consumer's evaluation of products and their underlying attributes and demonstrated that consumers use information they gather from phonemes in brand names to infer product attributes and to evaluate brands.

TL;DR: In this article, the degree to which non-conscious influences affect consumer choice is examined and found to be much greater than many choice researchers believe, including stimulus that is not consciously perceived by the consumer, nonconscious downstream effects of a consciously perceived stimuli or thought process, and decision processes that occur entirely outside of awareness.

TL;DR: An accessibility-diagnosticity framework is theorized that the probability of using context-based information in forming a frequency judgment is inversely proportional to the diagnosticity of the alternative inputs accessible in memory.

TL;DR: It is demonstrated that the ease-of-retrieval is used unintentionally, outside of awareness, and effortlessly, along with other consciously applied inputs, to make related judgments.