G
Geoffrey M. Kistruck
Researcher at York University
Publications - 24
Citations - 2119
Geoffrey M. Kistruck is an academic researcher from York University. The author has contributed to research in topics: Entrepreneurship & Intermediary. The author has an hindex of 18, co-authored 22 publications receiving 1782 citations. Previous affiliations of Geoffrey M. Kistruck include Max M. Fisher College of Business & Ohio State University.
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The Entrepreneurship Process in Base of the Pyramid Markets: The Case of Multinational Enterprise/Nongovernment Organization Alliances
TL;DR: In this article, the authors integrate entrepreneurship, institutional, and network theories to discuss how the entrepreneurship process of MNEs is negatively affected in base of the pyramid markets, and explain how partnerships with nongovernment organizations (NGOs) can offset such negative effects.
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Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory
TL;DR: In this paper, the authors integrate research on marketing activities, the entrepreneurship process, and institutional theory to examine differences in marketing and entrepreneurship activities across institutional contexts, and examine how entrepreneurship leads to innovation directed toward market orientation and marketing mix activities.
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The Interplay of Form, Structure, and Embeddedness in Social Intrapreneurship
TL;DR: While the influence of form and structure on social entrepreneurship has received some attention within academe, the perception of form as discrete rather than embedded in organizational history, a... as mentioned in this paper.
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Seeing Is (Not) Believing: Managing the Impressions of the Firm’s Commitment to the Natural Environment
TL;DR: In this paper, the authors examined stakeholder responses to impression management tactics used by firms that express environmental commitment and identified two impression management techniques that led respondents to believe that a firm was credible in its commitment to the natural environment.
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Microfranchising in Base-of-the-Pyramid Markets: Institutional Challenges and Adaptations to the Franchise Model
TL;DR: In this paper, the authors suggest that while micro-franchising might provide a promising strategy for rapid scaling within base-of-the-pyramid (BOP) markets, it may not provide a...