Showing papers by "Gerard J. Tellis published in 1993"
TL;DR: In this article, the authors have shown that pioneers have long-lived market share advantages and are likely to be market leaders in their product categories, however, that research has potential limitations: t...
Abstract: Several studies have shown that pioneers have long-lived market share advantages and are likely to be market leaders in their product categories. However, that research has potential limitations: t...
642 citations