Gokcen Coskuner-Balli

TL;DR: In this paper, the authors argue that co-optation can generate a countervailing market response that actively promotes the oppositional aspects of a counterculture attenuated by the process of commercial mainstreaming.

TL;DR: The authors analyzes Community Supported Agriculture (CSA) as a form of ethical consumerism organized by a nexus of ideological discourses, romantic idealizations, and unconventional marketplace practices and relationships, and assesses the societal implications that follow from these localized marketplace relationships and their ideological distinctions to the modes of enchantment that are constituted in postmodern cathedrals of consumption.

TL;DR: In this paper, a multimethod investigation of middle-class men who are performing the emergent gender role of at-home fatherhood is presented, which profiles and theoretically elaborates upon a set of capitalizing consumption practices through which at home fathers seek to enhance the conversion rates of their acquisitions of domesticated (and subordinate) cultural capital and to build greater cultural legitimacy for their marginalized gender identity.

TL;DR: In this paper, a 30-year historical analysis of the U.S. yoga market illustrates the coexistence of spirituality, medical, fitness, and commercial logics using data gathered through archival sources, netnography, in-depth interviews, and participant observations.

TL;DR: This paper studied the formation of the citizen-consumer subject in American presidential speeches over a 40-year period, focusing on four economic recessions and the presidential terms of Ronald Reagan, William J. Clinton, George W. Bush, and Barack Hussein Obama.