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Gregory D. Saxton

Researcher at York University

Publications -  99
Citations -  8121

Gregory D. Saxton is an academic researcher from York University. The author has contributed to research in topics: Social media & Stakeholder. The author has an hindex of 36, co-authored 95 publications receiving 6925 citations. Previous affiliations of Gregory D. Saxton include University at Buffalo & Florida State University College of Arts and Sciences.

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Information, Community, and Action: How Nonprofit Organizations Use Social Media

TL;DR: In this article, the authors examine the Twitter utilization practices of the 100 largest nonprofit organizations in the United States and find that they are better at using Twitter to strategically engage their stakeholders via dialogic and community-building practices.
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Information, Community, and Action: How Nonprofit Organizations Use Social Media

TL;DR: Feeley et al. as mentioned in this paper examined the Twitter utilization practices of the 100 largest nonprofit organizations in the United States and found that there are three key functions of microblogging updates: information, community, and action.
Posted Content

Engaging Stakeholders Through Twitter: How Nonprofit Organizations Are Getting More Out of 140 Characters or Less

TL;DR: It is found that the nation’s largest nonprofits are not using Twitter to maximize stakeholder involvement, as less than 20% of their total tweets demonstrate conversations and roughly 16% demonstrate indirect connections to specific users.
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Engaging Stakeholders through Twitter: How Nonprofit Organizations are Getting More Out of 140 Characters or Less

TL;DR: In this paper, the authors look into how 73 nonprofit organizations use Twitter to engage stakeholders not only through their tweets, but also through other various communication methods, including following behavior, hyperlinks, hashtags, public messages, retweets, and multimedia files.
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Tweeting Social Change: How Social Media Are Changing Nonprofit Advocacy

TL;DR: In this article, the authors investigate the use of social media by 188 501(c)(3) advocacy organizations and identify new organizational practices and forms of communication heretofore unseen in the literature.