There is, I think, something ethereal about i —the square root of minus one. I remember first hearing about it at school. It seemed an odd beast at that time—an intruder hovering on the edge of reality.

Usually familiarity dulls this sense of the bizarre, but in the case of i it was the reverse: over the years the sense of its surreal nature intensified. It seemed that it was impossible to write mathematics that described the real world in …

I and i

The increasing volume of data in modern business and science calls for more complex and sophisticated tools. Although advances in data mining technology have made extensive data collection much easier, it's still always evolving and there is a constant need for new techniques and tools that can help us transform this data into useful information and knowledge. Since the previous edition's publication, great advances have been made in the field of data mining. Not only does the third of edition of Data Mining: Concepts and Techniques continue the tradition of equipping you with an understanding and application of the theory and practice of discovering patterns hidden in large data sets, it also focuses on new, important topics in the field: data warehouses and data cube technology, mining stream, mining social networks, and mining spatial, multimedia and other complex data. Each chapter is a stand-alone guide to a critical topic, presenting proven algorithms and sound implementations ready to be used directly or with strategic modification against live data. This is the resource you need if you want to apply today's most powerful data mining techniques to meet real business challenges. * Presents dozens of algorithms and implementation examples, all in pseudo-code and suitable for use in real-world, large-scale data mining projects. * Addresses advanced topics such as mining object-relational databases, spatial databases, multimedia databases, time-series databases, text databases, the World Wide Web, and applications in several fields. *Provides a comprehensive, practical look at the concepts and techniques you need to get the most out of real business data

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Data Mining: Concepts and Techniques

Machine Learning is the study of methods for programming computers to learn. Computers are applied to a wide range of tasks, and for most of these it is relatively easy for programmers to design and implement the necessary software. However, there are many tasks for which this is difficult or impossible. These can be divided into four general categories. First, there are problems for which there exist no human experts. For example, in modern automated manufacturing facilities, there is a need to predict machine failures before they occur by analyzing sensor readings. Because the machines are new, there are no human experts who can be interviewed by a programmer to provide the knowledge necessary to build a computer system. A machine learning system can study recorded data and subsequent machine failures and learn prediction rules. Second, there are problems where human experts exist, but where they are unable to explain their expertise. This is the case in many perceptual tasks, such as speech recognition, hand-writing recognition, and natural language understanding. Virtually all humans exhibit expert-level abilities on these tasks, but none of them can describe the detailed steps that they follow as they perform them. Fortunately, humans can provide machines with examples of the inputs and correct outputs for these tasks, so machine learning algorithms can learn to map the inputs to the outputs. Third, there are problems where phenomena are changing rapidly. In finance, for example, people would like to predict the future behavior of the stock market, of consumer purchases, or of exchange rates. These behaviors change frequently, so that even if a programmer could construct a good predictive computer program, it would need to be rewritten frequently. A learning program can relieve the programmer of this burden by constantly modifying and tuning a set of learned prediction rules. Fourth, there are applications that need to be customized for each computer user separately. Consider, for example, a program to filter unwanted electronic mail messages. Different users will need different filters. It is unreasonable to expect each user to program his or her own rules, and it is infeasible to provide every user with a software engineer to keep the rules up-to-date. A machine learning system can learn which mail messages the user rejects and maintain the filtering rules automatically. Machine learning addresses many of the same research questions as the fields of statistics, data mining, and psychology, but with differences of emphasis. Statistics focuses on understanding the phenomena that have generated the data, often with the goal of testing different hypotheses about those phenomena. Data mining seeks to find patterns in the data that are understandable by people. Psychological studies of human learning aspire to understand the mechanisms underlying the various learning behaviors exhibited by people (concept learning, skill acquisition, strategy change, etc.).

Machine learning

We consider the problem of discovering association rules between items in a large database of sales transactions. We present two new algorithms for solving thii problem that are fundamentally different from the known algorithms. Empirical evaluation shows that these algorithms outperform the known algorithms by factors ranging from three for small problems to more than an order of magnitude for large problems. We also show how the best features of the two proposed algorithms can be combined into a hybrid algorithm, called AprioriHybrid. Scale-up experiments show that AprioriHybrid scales linearly with the number of transactions. AprioriHybrid also has excellent scale-up properties with respect to the transaction size and the number of items in the database.

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Fast algorithms for mining association rules

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Fast Algorithms for Mining Association Rules in Large Databases

Fast discovery of association rules

Sequences of events describing the behavior and actions of users or systems can be collected in several domains. An episode is a collection of events that occur relatively close to each other in a given partial order. We consider the problem of discovering frequently occurring episodes in a sequence. Once such episodes are known, one can produce rules for describing or predicting the behavior of the sequence. We give efficient algorithms for the discovery of all frequent episodes from a given class of episodes, and present detailed experimental results. The methods are in use in telecommunication alarm management.

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Discovery of Frequent Episodes in Event Sequences

Discovery of association rules .is an important database mining problem. Current algorithms for finding association rules require several passes over the analyzed database, and obviously the role of I/O overhead is very significant for very large databases. We present new algorithms that reduce the database activity considerably. The idea is to pick a Random sample, to find using this sample all association rules that probably hold in the whole database, and then to verify the results with the rest of the database. The algorithms thus produce exact association rules, not approximations based on a sample. The approach is, however, probabilistic, and in those rare cases where our sampling method does not produce all association rules, the missing rules can be found in a second pass. Our experiments show that the proposed algorithms can find association rules very efficiently in only one database

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Sampling Large Databases for Association Rules

One of the basic problems in knowledge discovery in databases (KDD) is the following: given a data set r, a class L of sentences for defining subgroups of r, and a selection predicate, find all sentences of L deemed interesting by the selection predicate. We analyze the simple levelwise algorithm for finding all such descriptions. We give bounds for the number of database accesses that the algorithm makes. For this, we introduce the concept of the border of a theory, a notion that turns out to be surprisingly powerful in analyzing the algorithm. We also consider the verification problem of a KDD process: given r and a set of sentences S ⊆ L determine whether S is exactly the set of interesting statements about r. We show strong connections between the verification problem and the hypergraph transversal problem. The verification problem arises in a natural way when using sampling to speed up the pattern discovery step in KDD.

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Levelwise Search and Borders of Theories in KnowledgeDiscovery

Association rules, introduced by Agrawal, Imielinski, and Swami, are rules of the form “for 90% of the rows of the relation, if the row has value 1 in the columns in set W, then it has 1 also in column B”. Efficient methods exist for discovering association rules from large collections of data. The number of discovered rules can, however, be so large that browsing the rule set and finding interesting rules from it can be quite difficult for the user. We show how a simple formalism of rule templates makes it possible to easily describe the structure of interesting rules. We also give examples of visualization of rules, and show how a visualization tool interfaces with rule templates.

Hannu Toivonen

Papers

Fast discovery of association rules

Discovery of Frequent Episodes in Event Sequences

Sampling Large Databases for Association Rules

Levelwise Search and Borders of Theories in KnowledgeDiscovery

Finding interesting rules from large sets of discovered association rules