H
Hans Erik Næss
Researcher at Westerdals Oslo School of Arts, Communication and Technology
Publications - 33
Citations - 163
Hans Erik Næss is an academic researcher from Westerdals Oslo School of Arts, Communication and Technology. The author has contributed to research in topics: Championship & Human rights. The author has an hindex of 7, co-authored 27 publications receiving 121 citations. Previous affiliations of Hans Erik Næss include University of Oslo.
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A Sociology of the World Rally Championship: History, Identity, Memories and Place
TL;DR: The Paradox of Commercialisation and the Promotional Context in WRC: Imagining the Story 4. The Sense of Place in Rallying 5. The Spectator Culture of Rallying 6. The Legacy of WRC Cars 7. Heroes behind the Wheel 8. The WRC's Promotional Value
Journal ArticleDOI
Fan Engagement in Motorsports: A Case of the FIA World Rally Championship
Hans Erik Næss,Samuel Tickell +1 more
TL;DR: In this paper, a case study of RallytheWorld, a social media campaign for the FIA World Rally Championship (WRC), is presented, which provides sport marketers with relevant practices on how to develop social media strategies and building relationships with and between the fans.
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Stories and stakeholders: how to explore the paradox of commercialism in sports
TL;DR: In sports, nostalgic views on "the beauty of the game" often clash with commercial interventions to make it fit the global sport media complex, referred to as the paradox of commerc....
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Writing Tales of the Future: Five “Balancing Acts” for Globographers
TL;DR: The authors argue that five balancing acts are crucial to those who do ethnographies of the global, or "globographers", in their writing, and that these balancing acts constitute a template of how a communicative consciousness may assist qualitative researchers in achieving ethnographic integrity.