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Houn-Gee Chen

Researcher at National Taiwan University

Publications -  78
Citations -  2304

Houn-Gee Chen is an academic researcher from National Taiwan University. The author has contributed to research in topics: Information system & Project management. The author has an hindex of 26, co-authored 78 publications receiving 1967 citations. Previous affiliations of Houn-Gee Chen include National Tsing Hua University & California State University, San Bernardino.

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Social media and human need satisfaction: Implications for social media marketing

TL;DR: In this article, the authors present a typology of current social media services using the following categories: relationship, self-media, collaboration, and creative outlet, and elaborate on how each type of social media caters to basic human needs, and provide implications for social media marketing based on the needcongruence lens.
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'Migrating to a new virtual world': Exploring MMORPG switching through human migration theory

TL;DR: The results indicate that the Push-Pull-Mooring model can be extended to explain the switching intentions of online gamers and the ''mooring effect'' appears to have a stronger influence on the player's switching intention than the ''pull effect'', while the ''push effect'' seems to have no influence at all.
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Relationships Between Work Team Climate, Individual Motivation, and Creativity

TL;DR: In this article, the authors examined the relationship between both micro (intrinsic and extrinsic motivation) and molar (team climate) variables with manager-rated creativity of R&D employees.
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E‐commerce Web site design: strategies and models

TL;DR: This paper presents two e‐commerce Web site design strategies and 12 e-commerce models for gaining a distinct advantage in the rapidly adoption of the Web as a commercial medium.
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Service fairness and customer satisfaction in internet banking: Exploring the mediating effects of trust and customer value

TL;DR: In internet banking, fairness that includes distributive fairness, procedural fairness and informational fairness is positively related to customer satisfaction and trust is identified as the key mediator of fairness toCustomer satisfaction.