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Ian Lings
Researcher at Queensland University of Technology
Publications - 98
Citations - 5824
Ian Lings is an academic researcher from Queensland University of Technology. The author has contributed to research in topics: Service (business) & Marketing management. The author has an hindex of 34, co-authored 98 publications receiving 5148 citations. Previous affiliations of Ian Lings include University of Technology, Sydney & Aston University.
Papers
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Dynamic Capabilities and Performance: Strategy, Structure and Environment
TL;DR: This paper argues theoretically and demonstrate empirically that these effects are contingent on organizational structure and the competitive intensity in the market, and outlines the advantages of PLS-SEM for modeling latent constructs, such as dynamic capabilities, and concludes with managerial implications.
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Internal market orientation: Construct and consequences
TL;DR: In this paper, the internal market orientation (IMO) model is proposed to model the relationship between internal and external market orientations, and the performance implications of IMO are discussed.
Measuring internal market orientation
Ian Lings,Gordon E. Greenley +1 more
TL;DR: In this article, a new, multidimensional construct, describing the managerial behaviors associated with internal marketing is developed, and termed internal market orientation (IMO), which represents the adaptation of market orientation to the context of employer-employee exchanges in the internal market.
Journal ArticleDOI
Measuring internal market orientation
Ian Lings,Gordon E. Greenley +1 more
TL;DR: In this paper, a new, multidimensional construct, internal market orientation (IMO), is developed, which represents the adaptation of market orientation to the context of employer-employee exchanges in the internal market.
Employer branding : strategic implications for staffrecruitment
TL;DR: In this paper, the authors examine the nature and consequences of employer branding and reveal that job seekers evaluate: the attractiveness of employers based on any previous direct work experiences with the employer or in the sector; the clarity, credibility, and consistency of the potential employers' brand signals; perceptions of the employers’ brand investments; and perceptions of their product or service brand portfolio.