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Irfan Azhar
Researcher at University of Ottawa
Publications - 1
Citations - 277
Irfan Azhar is an academic researcher from University of Ottawa. The author has contributed to research in topics: Marketing management & Consumer behaviour. The author has an hindex of 1, co-authored 1 publications receiving 260 citations.
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Innovative mobile marketing via smartphones
Ajax Persaud,Irfan Azhar +1 more
TL;DR: In this article, the authors investigate consumers' willingness to accept marketing through their smartphones and find that consumers' shopping style, brand trust, and value are key motivations for engaging in mobile marketing.