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Ajax Persaud
Researcher at University of Ottawa
Publications - 27
Citations - 780
Ajax Persaud is an academic researcher from University of Ottawa. The author has contributed to research in topics: Empirical research & Social influence. The author has an hindex of 11, co-authored 25 publications receiving 667 citations. Previous affiliations of Ajax Persaud include Carleton University & University of British Columbia.
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Innovative mobile marketing via smartphones
Ajax Persaud,Irfan Azhar +1 more
TL;DR: In this article, the authors investigate consumers' willingness to accept marketing through their smartphones and find that consumers' shopping style, brand trust, and value are key motivations for engaging in mobile marketing.
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Enhancing Synergistic Innovative Capability in Multinational Corporations: An Empirical Investigation
TL;DR: In this paper, the authors investigate how intra-firm collaborative relationships among globally dispersed R&D units of MNCs enhance the synergistic innovative capabilities of the MNC group.
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Entrepreneurial readiness in the context of national systems of entrepreneurship
TL;DR: In this paper, the authors investigate the importance of systemic contingencies between individual-level and country-level variables and develop the concept of entrepreneurial readiness as a factor consisting of four items relating to individuals skills, fear of failure, social connectedness and opportunity perception.
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Purchasing organic products: role of social context and consumer innovativeness
Ajax Persaud,Sandra Schillo +1 more
TL;DR: In this paper, the authors investigate how individual innovativeness and social factors shape consumers' purchase decisions of organic products, and they show that the two social dimensions (social identity and social influence) influence purchase intention and the perceived value of organic product partially mediates these relationships.
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To terminate or not an ongoing R&D project: a managerial dilemma
TL;DR: In this article, the authors developed a framework to assist managers in deciding whether to abandon an ongoing research and development (R&D)/innovation project at various stages of R&D.