J. Graham Spickett‐Jones

TL;DR: In this article, a survey of electronics manufacturers in mainland China and Hong Kong shows the significance of individual marketing capabilities and implications of their interdependency for manufacture upgrade performance, highlighting the importance of selective marketing capability development and the potential of secondary support for the relationship between substantive and dynamic capabilities.

TL;DR: This article explored perceptions of IMC in relation to branding within senior UK-based advertising and public relations agencies in terms of current perceptions, implementation, coordination, evaluation, barriers, budgetary issues, decision-making, and managerial implications for the future of integrated marketing communications.

TL;DR: In this paper, the authors make a case for the communication of positive and credible ethical values as a potentially critical component in communications strategy and sustainable competitive advantage, using an uncertainty reduction model adapted from the diffusion literature.

TL;DR: In this article, case data suggests structure and strategy may be closely bound when SME characteristics facilitate cross-enterprise communication exchanging market insights, which may shape competitive configuration with implications for managing networks as part of SME strategy.

TL;DR: In this paper, the authors describe why advertising is needed, and then consider investigative approaches that can be used to understand the topic and recommend that methodological pluralism offers critically valuable perspectives which are needed to establish an appreciation of the role and functioning of advertising in a modern context.