Showing papers by "J. Jeffrey Inman published in 2007"
Posted Content•
TL;DR: This paper investigated whether specific affective states influence food consumption and whether this influence is moderated by factors such as information and the nature of the product (hedonic versus less hedonic).
Abstract: Although incidental affect has been shown to influence both attitude and purchase behavior, it has not been extended to actual consumption. This research investigates whether specific affective states influence food consumption and whether this influence is moderated by factors such as information and the nature of the product (hedonic versus less hedonic). The authors show that an integrative mood management and mood valuation framework accounts for this relationship more effectively than a self-regulation explanation. A preliminary test and two lab studies show that people eat larger amounts of hedonic foods (buttered popcorn and M&M’s) when they are in a sad state than when they are in a happy state and that this effect is attenuated when nutritional information is present. In contrast, they tend to eat larger amounts of a less hedonic product (raisins) when they are in a happy state than when they are in a sad state. The authors discuss implications for responsible marketers, health professionals, and health conscious consumers in the context of campaigns and individual efforts.
294 citations
TL;DR: The authors investigated whether specific affective states influence food consumption and whether this influence is moderated by factors such as information and the nature of the product (hedonic versus less hedonic).
Abstract: Although incidental affect has been shown to influence both attitude and purchase behavior, it has not been extended to actual consumption. This research investigates whether specific affective states influence food consumption and whether this influence is moderated by factors such as information and the nature of the product (hedonic versus less hedonic). The authors show that an integrative mood management and mood evaluation framework accounts for this relationship more effectively than a self-regulation explanation. A preliminary test and two lab studies show that people eat larger amounts of hedonic foods (buttered popcorn and M&M's) when they are in a sad state than when they are in a happy state and that this effect is attenuated when nutritional information is present. In contrast, they tend to eat larger amounts of a less hedonic product (raisins) when they are in a happy state than when they are in a sad state. The authors discuss implications for responsible marketers, health professi...
260 citations
TL;DR: The key finding that when people switch flavors, the similarity to the flavor consumed on the previous occasion decreases the probably of that chip being chosen is replicated.
43 citations
TL;DR: In this article, the authors argue that regret can be used to learn from the outcome and improve future decision making, and propose to match the decision effort to the decision's importance and break big decisions into smaller ones.
41 citations
Journal Article•
TL;DR: This article showed that regret is also influenced by social comparison to other individuals, and that individual differences in attention to social comparison information can moderate the effect of social context on regret, which is consistent with regret theory.
Abstract: Previous work on regret theory has demonstrated that regret occurs due to comparisons to forgone alternatives. We argue that regret is also likely to be impacted by social comparison to other individuals. In the first study we demonstrate that the effect of comparison to forgone alternatives is impacted by who chose the forgone alternative. In the second study, the effect of individual differences in attention to social comparison information is found to moderate the effect of social context on regret.