J
Jacob Jacoby
Researcher at New York University
Publications - 117
Citations - 17165
Jacob Jacoby is an academic researcher from New York University. The author has contributed to research in topics: Consumer behaviour & Brand loyalty. The author has an hindex of 49, co-authored 117 publications receiving 16269 citations. Previous affiliations of Jacob Jacoby include York University & University of Texas at Austin.
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Journal ArticleDOI
Brand Loyalty Vs. Repeat Purchasing Behavior
Jacob Jacoby,David B. Kyner +1 more
TL;DR: Brand loyalty is first distinguished from simple repeat purchasing behavior and then conceptually defined in terms of six necessary and collectively sufficient conditions as discussed by the authors, and it is defined as a set of necessary and sufficient conditions.
Journal ArticleDOI
Brand Choice Behavior as a Function of Information Load
TL;DR: A currently popular position among consumer advocates and many public policy makers is that more product information is better as mentioned in this paper, which is the opposite of the position of the authors of this paper.