J
James H. Donnelly
Publications - 7
Citations - 316
James H. Donnelly is an academic researcher. The author has contributed to research in topics: Marketing management & Return on marketing investment. The author has an hindex of 5, co-authored 7 publications receiving 311 citations.
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Marketing management : knowledge and skills
J. Paul Peter,James H. Donnelly +1 more
TL;DR: In this paper, the authors present the basics of marketing management, including strategic planning, marketing information, research, and understanding the target market, as well as the process and systems for decision-making.
Book
A preface to marketing management
J. Paul Peter,James H. Donnelly +1 more
TL;DR: In this article, the authors present the essentials of marketing management, including strategic planning and the marketing management process, as well as marketing information, research, and understanding the target market.