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James Hersey

Researcher at RTI International

Publications -  62
Citations -  3987

James Hersey is an academic researcher from RTI International. The author has contributed to research in topics: Nutrition Education & Health promotion. The author has an hindex of 27, co-authored 62 publications receiving 3749 citations. Previous affiliations of James Hersey include Research Triangle Park.

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Getting to the truth: evaluating national tobacco countermarketing campaigns (vol 92, pg 901, 2002)

TL;DR: Whereas exposure to the American Legacy Foundation's "truth" campaign positively changed youths' attitudes toward tobacco, the Philip Morris campaign had a counterproductive influence.
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The efficacy of behavioral interventions to modify dietary fat and fruit and vegetable intake: a review of the evidence.

TL;DR: Interventions appeared to be more successful at positively changing dietary behavior among populations at risk of (or diagnosed with) disease than among general, healthy populations.
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Getting to the Truth: Evaluating National Tobacco Countermarketing Campaigns

TL;DR: This paper examined how the American Legacy Foundation's "truth" campaign and Philip Morris's "Think.Don't Smoke" campaign have influenced youths' attitudes, beliefs, and intentions toward tobacco.
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Effects of front-of-package and shelf nutrition labeling systems on consumers.

TL;DR: Few studies were identified that compared consumers' ability to select healthier products using nutrient-specific FOP nutrition labels that incorporate text and color codes with multiple-level summary icons, and more research is needed to assess the influence of nutrient- specific labels on consumers' purchases.